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Brand profile

UNKNWN

Miami sneaker and streetwear retailer co-founded by LeBron James, with a Wynwood flagship built around an open-air basketball court.

MiamiOrigin
MenswearFocus
StreetwearStyle
$$$Price
Shop UNKNWN ↗

4 brands like UNKNWN like Kith Hawaii, Sivasdescalzo, DVSN WEST →

An inside image of UNKNWN store

What to know about UNKNWN

A retailer, not a label

UNKNWN is a Miami shop co-founded by LeBron James with Jaron Kanfer and Frankie Walker Jr., stocking sneakers, streetwear and designer menswear rather than only its own line.

Limited sneakers go by raffle

Restricted Nike, Jordan and adidas releases are distributed through raffles, both in store and via the unknwn.com webstore.

The store is the statement

After starting inside Aventura Mall, it moved to a 10,000-square-foot Wynwood flagship built around an open-air basketball court and a rotating 200-foot mural wall.

Known forSneakersHoodies & sweatshirtsT-shirts & graphic tees
StyleStreetwearAthleisure / SportswearMinimalist / Contemporary

If you like UNKNWN

An inside image of Kith Hawaii store86% match

Kith Hawaii

$$$Hype sneakersHonolulu, United States

Destination sneaker flagship with in-house apparel line

What changes: Owns its own dominant house label rather than pure multi-brand curation

Shop Kith Hawaii
An inside image of Sivasdescalzo store80% match

Sivasdescalzo

$$$Limited sneakersBarcelona, Spain

Raffle-driven limited footwear plus designer streetwear mix

What changes: European stockist with heavier online/EU release focus

Shop Sivasdescalzo
An inside image of DVSN WEST store77% match

DVSN WEST

$$Sneaker huntingDenver, United States

Neighborhood sneaker boutique built on limited releases

What changes: Smaller, more local scale with resale/consignment leaning

Shop DVSN WEST

Brand facts

UNKNWN is a Miami retailer co-founded by LeBron James with Jaron Kanfer and Frankie Walker Jr., stocking sneakers, streetwear and designer menswear. It began inside Aventura Mall and later moved to a 10,000-square-foot Wynwood flagship, opened during Miami Art Week and designed with artist John Margaritis of New York Sunshine around an open-air basketball court and a rotating 200-foot mural wall. The shop runs raffles for limited Nike, Jordan and adidas releases alongside its unknwn.com webstore.

Founded
2011
Origin
Miami, United States
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Streetwear, Athleisure / Sportswear, Minimalist / Contemporary

UNKNWN is featured in

Miami stores12 stores →

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