Brand profile

Vietti

Family-run Lake Maggiore boutique, open since 1952, that pairs Japanese heritage labels like Nanamica and orSlow with luxury and contemporary designers.

AronaOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price

What to know about Vietti

VIETTI is a family-run multi-brand boutique in Arona, on Lake Maggiore. Maria and Vittorio Vietti opened it in 1952 as a shoe and leather-goods shop. It has since grown into a group of more than six stores in Italy and Switzerland, including Zermatt, and ships worldwide through viettishop.com. The menswear edit combines Japanese casual and heritage labels such as Nanamica, orSlow, Beams+, Kapital and Auralee with luxury and contemporary houses such as Brunello Cucinelli, Moncler and Rick Owens. It also carries womenswear, shoes and accessories.

Founded
1952
Origin
Arona, Italy
Price
$$$$
Focus
Unisex
Facts checked
November 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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