95% matchRothy's
Same machine-washable knit flats from recycled bottles
What changes: Higher prices and wider bag/kids range
Brand profile
VIVAIA
Direct-to-consumer women's footwear brand making machine-washable knit flats and heels from recycled plastic bottle yarn.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about VIVAIA
VIVAIA is a direct-to-consumer women's footwear label co-founded in 2020 by Marina Chen, selling machine-washable, 3D-knit flats, ballet pumps, loafers, mules and kitten heels. Uppers are knitted from yarn spun from recycled plastic bottles, roughly six bottles per pair. Signature styles include the Aria 5° pointed-toe flat and the Sneakerina derby flat. Mainline prices run about $95 to $150. The Chinese-founded brand ships to more than 61 countries and added physical stores in New York, London and Paris between 2024 and 2025.
If you like VIVAIA
95% match
72% matchThousand Fell
Recycled-material sneakers with take-back recycling loop
What changes: Unisex low-top sneakers only, no dress flats
70% matchVEJA
Sustainability-led sneakers with traceable materials
What changes: Sneaker-only, fashion-driven rather than comfort knit
66% matchVionic
Comfort-first everyday flats with real arch support
What changes: Orthopedic focus, less eco/knit styling
Brand facts
- Founded
- 2020
- Origin
- New York City, United States
- Price
- $$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear