VIVAIA

VIVAIA is a direct-to-consumer women's footwear label co-founded in 2020 by Marina Chen, selling machine-washable, 3D-knit flats, ballet pumps, loafers, mules and kitten heels. Uppers are knitted from yarn spun from recycled plastic bottles, roughly six bottles per pair. Signature styles include the Aria 5° pointed-toe flat and the Sneakerina derby flat. Mainline prices run about $95 to $150. The Chinese-founded brand ships to more than 61 countries and added physical stores in New York, London and Paris between 2024 and 2025.