73% matchTom Wood
Pared-back unisex gold and silver staples, DTC
What changes: Silver-led and far cheaper; no diamond engagement category
Brand profile
Vrai
VRAI makes minimal fine jewelry and engagement rings using lab-grown diamonds from its parent company, Diamond Foundry.
Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$$Price
4 brands like Vrai like Tom Wood, ELHANATI, Le Gramme →
What to know about Vrai
VRAI is the direct-to-consumer fine jewelry arm of lab-grown diamond producer Diamond Foundry, which bought the brand (then Vrai & Oro, founded by Vanessa Stofenmacher) in 2016. It designs engagement rings, wedding bands, tennis necklaces, studs and cuffs set with diamonds grown at Diamond Foundry's hydro-powered Washington plant and its solar-powered facility in Trujillo, Spain. Designs stay minimal, with signature prong, bezel and V settings in recycled gold. VRAI sells online, through appointment-based showrooms, and via retail partners including Saks Fifth Avenue and Bergdorf Goodman.
If you like Vrai
73% match
72% matchELHANATI
Recycled 18k gold with the same restrained Nordic line
What changes: Handcrafted small-batch and more organic, less bridal-focused
68% matchLe Gramme
Weight-based minimalism in gold, silver and titanium
What changes: No stones or bridal; industrial-design concept over diamonds
66% matchSophie Buhai
LA-made sculptural minimalism, same clean design ethos
What changes: Sterling silver and objects rather than diamond fine jewelry
Brand facts
- Founded
- 2014
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$$$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury