Wed

WED is a London-based bridal label founded by designers Amy Trinh and Evan Phillips. It builds collections around three stated principles — cut, craftsmanship and creating consciously — and targets the modern bride, treating a wedding dress as an emotional and tactile object rather than a traditional gown. The range spans dresses and separates in a pared-back, fashion-led register. WED is stocked by SSENSE, which has included the label in its non-traditional bridal capsule collections alongside Simone Rocha, Sandy Liang and Shushu/Tong.