Brand profile

Woolrich

American outdoor heritage label founded in 1830, now owned by BasicNet in Europe and China's Baoxiniao elsewhere, known for its Arctic Parka, buffalo check wool shirts and blankets.

Plum RunOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price

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A man wearing a plaid Woolrich overcoat and brown pantsWoolrich — Buffalo Plaid Archive Overshirt JacketWoolrich — Indigo Cotton Blazer

What to know about Woolrich

American mill history, Italian ownership now

Founded in 1830 as a Pennsylvania woolen mill, the label is now run from Italy under investors L-Gam, with the Rich family gone and the original mill closed since 2018.

Bought for the Arctic Parka

The down-filled Arctic Parka is the anchor product, alongside buffalo check wool overshirts, blankets and the Woolrich Woolen Mills workwear line.

Hunting-camp roots, city-coat pricing

Originally wool goods for loggers and hunters, the range now sits in the mid-to-high tier and reads as much urban-prep and outdoor-technical as workwear.

The pieces that define Woolrich

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Woolrich — Arctic Parka

Arctic Parka

The down-filled, fur-trimmed Arctic Parka is the coat that made Woolrich a global name and remains the house icon.

1 live now · from $859

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Woolrich — Buffalo Check Overshirt

Buffalo Check Overshirt

The buffalo plaid wool overshirt traces straight back to the Pennsylvania mill's hunting and logging heritage.

1 live now · from $288

Explore Buffalo Plaid →
Woolrich — Blizzard Down Jacket

Blizzard Down Jacket

Woolrich's down outerwear beyond the Arctic, the Blizzard line carries the brand's cold-weather engineering into lighter shapes.

2 live now · from $603

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Available atDeeCee style

How Woolrich fits

Overall fit

mixed

Since production moved to Italy, shoppers commonly report a more tailored, European cut than the old US-made pieces, so fit is inconsistent across the range: heritage overshirts and parkas stay fairly roomy and layer-friendly while jersey, knitwear and newer styles can feel closer to the body.

Tip: Take your usual size in outerwear if you plan to layer, but consider sizing up in knits, sweats and slimmer Italian-cut pieces — and check the specific garment's measurements, since heritage and Italian-designed lines fit differently.

Italian sizing runs slimmerroomy enough to layernot like the old US-made Woolrichsize up in knits and sweatscheck the measurements

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly smallregular to slim, with a fairly modern European cutConsider sizing up if you prefer a relaxed or oversized sweatshirt fit.
Shirts & overshirtsslightly largerelaxed, overshirt-style through the chest and shoulders on buffalo check wool piecesSize down if you want a shirt-like fit rather than a layering overshirt.
Trousers & pantstrue to sizeregular to slightly tapered on chinos and field pantsOrder your usual waist and expect a modern, moderately tapered leg.
Jacketstrue to sizeregular, cut with some room for mid-layers on parkas; slimmer on lighter shells and field jacketsStick with your normal size for the Arctic Parka and similar heavy outerwear, but try one up if you layer thick knits underneath or want a boxier look.
T-shirts & graphic teesslightly smallregular, closer to the body than typical American heritage teesSize up one if you like a loose or boxy tee.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Woolrich fit questions

Does Woolrich run big or small?

Woolrich varies by piece. Take your usual size in outerwear if you plan to layer, but consider sizing up in knits, sweats and slimmer Italian-cut pieces — and check the specific garment's measurements, since heritage and Italian-designed lines fit differently. Since production moved to Italy, shoppers commonly report a more tailored, European cut than the old US-made pieces, so fit is inconsistent across the range: heritage overshirts and parkas stay fairly roomy and layer-friendly while jersey, knitwear and newer styles can feel closer to the body.

How does Woolrich fit?

Since production moved to Italy, shoppers commonly report a more tailored, European cut than the old US-made pieces, so fit is inconsistent across the range: heritage overshirts and parkas stay fairly roomy and layer-friendly while jersey, knitwear and newer styles can feel closer to the body. Overall shape: regular to slightly slim through the body on Italian-designed pieces, roomier on heritage wool overshirts and parkas.

How do Woolrich hoodies & sweatshirts fit?

Woolrich hoodies & sweatshirts fits slightly small. Consider sizing up if you prefer a relaxed or oversized sweatshirt fit. Shape: regular to slim, with a fairly modern European cut.

How do Woolrich shirts & overshirts fit?

Woolrich shirts & overshirts fits slightly large. Size down if you want a shirt-like fit rather than a layering overshirt. Shape: relaxed, overshirt-style through the chest and shoulders on buffalo check wool pieces.

How do Woolrich trousers & pants fit?

Woolrich trousers & pants fits true to size. Order your usual waist and expect a modern, moderately tapered leg. Shape: regular to slightly tapered on chinos and field pants.

Brand facts

Woolrich began in 1830 when John Rich opened a woolen mill at Plum Run, Pennsylvania, selling blankets and wool goods to loggers and hunters. Luxembourg investment firm L-Gam took majority control in 2018, when the Rich family exited after seven generations and the Pennsylvania mill closed. China's Baoxiniao has owned the brand outside Europe since February 2025, and Italy's BasicNet bought the European rights and Woolrich Europe in December 2025. Signature products include the down-filled Arctic Parka, buffalo check wool overshirts, blankets and the Woolrich Woolen Mills workwear line.

Founded
1830
Origin
Plum Run, United States
Made in
USA, Asia
Price
$$$
Typical prices
Jackets $480–$963
Focus
Unisex
Facts checked
August 2026
Styles
Workwear / Heritage, Gorpcore / Outdoor, Urban prep / Ivy

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