#1
Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
12 Brands like 40s & Shorties
Ranked by brand similarityWe compared 12 brands similar to 40s and Shorties on fit, price and aesthetic — across a range of price points, led by Stüssy and Huf.
40s and Shorties is a clothing brand known for its bold and irreverent designs that blend streetwear and humor. Their unique graphic tees and accessories often feature playful and provocative imagery, making them a favorite among fashion-forward individuals looking to make a statement.
#2
Huf
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
#3
Alltimers
New York skate brand, closed in 2024, that made decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
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#4
Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#5
Belief
Former Astoria, Queens skate shop and clothing label known for New York-referencing graphic tees, hoodies, caps and decks; now found on resale.
#6
Palace
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
#7
Aries
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
#8
Polar Skate Co.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
#9
The Hundreds
Los Angeles streetwear label founded in 2003, known for graphic tees, its Adam Bomb mascot and California skate, punk and surf references.
#10
Ripndip
Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.
#11
Patta
Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.
#12
Acapulco Gold
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Common questions
Frequently Asked Questions
What brand is most similar to 40s & Shorties?
If you love the bold and playful designs of 40s & Shorties, brands like Ripndip and The Hundreds offer similar streetwear vibes with a mix of humor and eye-catching graphics. These brands are also known for their unique approach to casual wear, making them great alternatives.
What are some affordable alternatives to 40s & Shorties?
No brand on this list sits below 40s and Shorties on the Disco price scale. 8 of the 10 here are in the same band as 40s and Shorties ($$).
What makes 40s & Shorties unique in the streetwear scene?
40s & Shorties stands out for its irreverent humor and bold graphic designs that often incorporate playful, provocative imagery. This approach resonates with individuals who want to make a statement and express their personality through their clothing.
Where can I buy 40s & Shorties online?
You can find 40s & Shorties apparel on their official website as well as on popular streetwear retail sites like Huf and Palace. These platforms often feature a wide range of items, ensuring you can find the latest collections and exclusive releases.
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