discoWe compared 34 brands similar to Adsum on fit, price and aesthetic — 1 cheaper and 12 more premium, led by Kestin and Norse Projects.
If you're a fan of Adsum, you might also appreciate brands like Noah NYC, Only NY, and Saturdays NYC, which share similar aesthetics and values. Each of these brands captures the essence of contemporary streetwear with relaxed fits and thoughtful designs. They embody qualities like a mid-range pricing structure and an urban ethos that resonate closely with Adsum. Discovering brands like these will enhance your wardrobe with pieces that are both stylish and comfortable, perfect for the modern, urban lifestyle.
Edinburgh menswear label founded in 2014 by Kestin Hare, reworking workwear, military and outdoor staples in durable, function-led fabrics.
Why it's similar. Kestin offers quality materials and a relaxed fit, aligned with Adsum's contemporary style.
What changes. Scottish heritage fabrics, slightly higher price
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Cleaner Scandinavian take on tech-workwear staples
What changes. Broader range, more minimalist and Euro-styled
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
Why it's similar. Gore-Tex construction in quiet everyday shapes
What changes. Japanese refinement and higher price point
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Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
Why it's similar. Adsum and Only NY both share relaxed silhouettes and streetwear inspirations that reflect urban life.
What changes. More graphic-led, less technical construction
Antwerp menswear label by Bertony Da Silva mixing sportswear silhouettes, graphic knitwear and art-driven prints with streetwear codes.
Why it's similar. Very strong alignment in style, silhouette, fit, and palette with Adsum, and both are mid-range contemporary brands.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Both brands emphasize a contemporary, relaxed style rooted in streetwear culture.
What changes. Preppier, more skate/surf, higher price
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
Why it's similar. Strong overlap in fit, silhouette, materials, and price segment. Shared focus on streetwear aesthetics.
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
Why it's similar. Both brands share a contemporary aesthetic with similar fit and material usage, appealing to modern fashion tastes.
Founder-owned Portland, Oregon label known for its "P" logo, weatherproof travel bags and hometown-pride apparel.
Why it's similar. Marcus Harvey launched Portland Gear on Black Friday 2014 after building the @portland Instagram account, selling P-logo hoodies and weatherproof travel bags on the same regional-pride framing.
Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.
Why it's similar. Notable overlaps in fit and palette, with a streetwear influence in design.
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Why it's similar. Both brands offer a relaxed fit in neutral palettes aimed at a contemporary urban audience.
What changes. Surf-leaning, softer and less technical
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Gildas Loaec and Masaya Kuroki founded Maison Kitsune in Paris in 2002, running fox-patch sweatshirts and polos alongside a record label and Cafe Kitsune coffee shops.
Seoul streetwear label known for oversized "baby face" graphic T-shirts and hoodies, founded in 2017 by twin brothers Gu Jae-mo and Gu Jin-mo.
Stockholm label founded in 2016 making men's underwear, socks and swimwear in lyocell and recycled fibres, now extended into loungewear and shirting.
American skate-rooted streetwear label by Zach "Nastybev", making 90s-style baggy denim, soccer jerseys, workwear shirts and graphic tees in small drops.
European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.
Danish label making minimalist waterproof jackets, bags and accessories in a signature matte rubberized fabric.
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
H&M Group's mid-priced Swedish womenswear label spanning printed ready-to-wear, shoes, bags and beauty, led by creative director Jonathan Saunders since 2025.
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle.
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
New York skate brand, closed in 2024, that made decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
Brooklyn label making minimalist technical daily clothing, sold direct in small drops of performance-fabric pants, shorts and merino basics.
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.
Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.
Honolulu-based sportswear brand making surf-informed men's and women's apparel, aloha wovens and UPF sun-protective pieces designed in Hawai'i.
New York label founded in 2011 by Shinya Hasegawa, reworking mid-century American surf and mountain gear into lightweight, packable everyday clothing.
Why it's similar. Like Adsum, this New York label crosses technical outerwear with American sportswear, making packable ripstop anoraks, team jackets, fleece pullovers and camp shirts at mid prices.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Kestin | Contemporary | More premium |
| 2 | Norse Projects | Everyday staples | Similar |
| 3 | Nanamica | Technical outerwear | Similar |
| 4 | Only NY | Streetwear | Similar |
| 5 | Arte Antwerp | Contemporary | More premium |
| 6 | Noah NYC | Streetwear | Similar |
| 7 | Huffer | Streetwear | Similar |
| 8 | rag & bone | Contemporary | More premium |
| 9 | Portland Gear | City pride | More premium |
| 10 | Lack of Guidance | Streetwear | More premium |
| 11 | Saturdays NYC | Minimalist | Similar |
| 12 | Maison Kitsuné | Logo staples | More premium |
| 13 | ACMÉ DE LA VIE | More premium | |
| 14 | CDLP | Similar | |
| 15 | Digits238 | Cheaper | |
| 16 | Carhartt WIP | Similar | |
| 17 | Rains | Similar | |
| 18 | Brain Dead | Similar | |
| 19 | & Other Stories | More premium | |
| 20 | Aimé Leon Dore | More premium | |
| 21 | General Admission | Similar | |
| 22 | Awake NY | Similar | |
| 23 | Stüssy | Similar | |
| 24 | Alltimers | Similar | |
| 25 | Beams Plus | More premium | |
| 26 | Palace | Similar | |
| 27 | JJJJound | Similar | |
| 28 | Outlier NYC | More premium | |
| 29 | Aries | More premium | |
| 30 | Banks Journal | Similar | |
| 31 | Quartersnacks | Similar | |
| 32 | I Love Ugly | Similar | |
| 33 | Salvage Public | Similar | |
| 34 | Battenwear | Similar |
Arte Antwerp is the most similar to Adsum. It closely aligns with Adsum in style, silhouette, and mid-range pricing, offering a bold yet minimalistic take on contemporary streetwear.
Arte Antwerp, Noah NYC, and Huffer are excellent cheaper alternatives to Adsum. Arte Antwerp and Huffer offer a similar price range of $$-$$$, while Noah NYC maintains a $$ tier with a sustainable approach.
Arte Antwerp might appeal more to those who appreciate European minimalism and don't mind a slightly higher price point. However, Adsum's urban aesthetic and material quality remain strong factors for its loyal following.
Adsum is known for its clean and contemporary aesthetic, merging classic design elements with modern functionality. Their signature pieces are characterized by high-quality materials and relaxed, versatile fits.
For more affordable options, consider Noah NYC and Huffer, both in the mid-range price segment at $$. These brands offer similar relaxed fits and contemporary styles with unique cultural influences.