discoWe compared 18 brands similar to Aries on fit, price and aesthetic — 4 cheaper and 1 more premium, led by A-COLD-WALL and Auralee.
If you're a fan of Aries and looking for similar brands that embody modern, ethical fashion, check out A-COLD-WALL, Acne Studios, and 1017 ALYX 9SM. Each of these brands shares a commitment to premium materials and contemporary styles, making them perfect for those who appreciate quality in their wardrobe. With their unique twists on streetwear and luxury aesthetics, brands like Aries are paving the way for the future of fashion.
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Why it's similar. Both brands emphasize a contemporary aesthetic with a focus on sustainability and ethical practices.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Auralee shares a strong alignment in style, silhouette, materials, and premium price segment, closely matching Aries' aesthetic and positioning.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Both brands showcase contemporary designs that emphasize quality materials and relaxed fits.
What changes. Far less graphic, higher price, full fashion range
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Cottweiler is a British menswear label known for its concept-driven collections that blend sportswear with luxury.
Why it's similar. Close alignment with Aries in style, cultural positioning, and use of technical/synthetic materials.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Why it's similar. Aligned in style, materials, and UK origin with a focus on luxury and simplicity.
Matthew M. Williams' label pairing industrial buckle hardware and harnesses with technical outerwear and minimal tailoring, now Paris-based.
Why it's similar. Both brands incorporate premium materials and contemporary styling into their collections.
Italian sportswear brand known for garment dyeing, military-derived outerwear and the lens-hooded Goggle Jacket.
Why it's similar. Both brands utilize technical fabrics and have a contemporary urban aesthetic.
Independent New York label founded in 2001 by Rachel Comey, known for custom textiles, architectural tailoring and sculptural footwear.
Why it's similar. Shares contemporary style and neutral palette focus with Aries, along with premium materials.
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
What changes. Pure skate brand with drop model, less fashion-house cut
Vancouver minimalist apparel and home brand, trading through a 2025 CCAA restructuring aimed at fewer stores and a stronger e-commerce business.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Anglo-Italian outerwear label known for unlined pressed-wool coats and soft tailoring, designed in London and made at a family factory in Turin.
Tokyo label founded in 1994 by Shinsuke Takizawa, building biker, punk and military references into heavily branded Japanese-made streetwear.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Independent São Paulo menswear label reworking 1990s surf and skate references into lightweight, tropical-climate clothing built for urban wear.
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
Why it's similar. Both are designer-founded graphic labels drawing on punk and skate culture, though Brain Dead works from Los Angeles with a rotating artist collective rather than Aries' Italian-made contemporary production.
What changes. LA-made, broader homeware/collab sprawl, lower price
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | A-COLD-WALL | 89% | Streetwear | Similar |
| 2 | Auralee | 89% | Contemporary | More premium |
| 3 | Acne Studios | 85% | Contemporary | Similar |
| 4 | Cottweiler | 85% | Contemporary | Cheaper |
| 5 | Sunspel | 82% | Contemporary | Similar |
| 6 | 1017 ALYX 9SM | 80% | Streetwear | Similar |
| 7 | C.P. Company | 78% | Streetwear | Similar |
| 8 | Rachel Comey | 78% | Contemporary | Similar |
| 9 | CMMN SWDN | — | Similar | |
| 10 | Palace | — | Cheaper | |
| 11 | Oak + Fort | — | Cheaper | |
| 12 | Off-White | — | Similar | |
| 13 | Harris Wharf London | — | Cheaper | |
| 14 | Neighborhood | — | Similar | |
| 15 | Supreme | — | Similar | |
| 16 | Dries Van Noten | — | Similar | |
| 17 | Cotton Project | — | Similar | |
| 18 | Brain Dead | — | Similar |
A-COLD-WALL ranks as the brand most similar to Aries with an 89% match score. It shares Aries' commitment to a contemporary aesthetic and sustainable practices.
For more budget-friendly options, consider Cottweiler and AGOLDE with their mid-range price tiers, or Palace for a skate-inspired, affordable streetwear style.
Whether A-COLD-WALL is "better" depends on personal taste. A-COLD-WALL excels in sustainability and industrial design, while Aries offers a more colorful streetwear approach.
Aries is celebrated for its eclectic mix of skate culture and high fashion, characterized by bold designs and premium materials that make a standout wardrobe statement.
Consider 1017 ALYX 9SM and Off-White, both in the Luxury price segment, for elevated streetwear offerings that emphasize high-end design and premium fabrics.