HUF is renowned for its authentic representation of skateboarding culture, blending it with contemporary fashion trends. They've drawn inspiration from the vibrant skateboarding and streetwear scenes of San Francisco, where it originated. We set out to curate a list of brands that balance between classic and progressive aesthetics and incorporate elements from both skateboarding and street fashion.
We'll dive deep into the 11 brands like HUF but first, a high-level overview.
The 11 Brands Most Similar to HUF:
Polar Skate Co. is a premium skateboard brand that offers apparel and accessories with a more minimalist aesthetic.
The Hundreds is a LA-founded streetwear brand known for its streetwear-inspired clothing, which draw inspiration from Californian culture, including punk, skate, and surf. Expect bold graphics, bright colors, and embroidery, as well as its collaborations with other brands and artists.
Ripndip is a skate-inspired clothing brand known for their extensive line of playful designs featuring a cat named Lord Nermal.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.
Anti Social Social Club (ASSC) is an American streetwear brand known for its bold graphics and iconic slogan. The brand has gained a reputation for being exclusive and hard-to-get, due to its limited edition and exclusive drops, as well as collaborations with other brands and artists.
Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.
Only NY, founded in 2007, has created a fun-loving and community-based NYC streetwear and skate brand. Their graphic-based approach to design brings forth the pulse of NYC in a colorful way. You'll find a wide range of street, sport, and outdoor apparel and accessories. Discover more brands like Only NY here.
Fucking Awesome is an American skateboarding known for its controversial and provocative graphic designs – it has since gained widespread popularity among skaters and streetwear enthusiasts alike.
