discoWe compared 26 brands similar to Palace on fit, price and aesthetic — 1 cheaper and 6 more premium, led by Brain Dead and Stüssy.
If you're a fan of Palace and its unique take on streetwear, you'll likely appreciate brands like Brain Dead, Stüssy, and Awake NY. These labels capture similar relaxed fits and vibrant color palettes while offering their own distinctive cultural angles. Each of these brands resonates with the skate and urban fashion scene, making them ideal alternatives to Palace. Whether you’re looking for bold graphics, a playful twist, or a chic urban vibe, these brands have something fresh to offer for any streetwear enthusiast.
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
Why it's similar. Brain Dead shares a vibrant, colorful palette and relaxed silhouettes with Palace.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Stüssy incorporates the same relaxed, boxy silhouettes and vibrant colors typical of Palace.
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
Why it's similar. Soulgoods shares a streetwear style with a relaxed, boxy silhouette and colorful palette, closely aligning with Palace's aesthetic.
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
Why it's similar. Awake NY and Palace both embody streetwear aesthetics and relaxed fits with vibrant colorways.
Skater-owned Los Angeles board and apparel brand founded in 2000 by Andrew Reynolds, known for its blocky logo and crude deck graphics.
Why it's similar. Both brands are deeply rooted in skate culture, with a similar streetwear style and price range.
Independent Montreal skate label founded in 2005, known for deadpan-humour graphics, cozy basics, Vans collaborations and its Glory Challenge contest.
Why it's similar. Dime shares the skate-inspired streetwear roots and playful aesthetic of Palace.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Noah and Palace both present relaxed fits and a strong streetwear identity within a mid-range segment.
Italian sportswear brand under BasicNet, known for its back-to-back Omini logo, 222 Banda logo-tape tracksuits and football kit heritage.
Why it's similar. Shares the streetwear style and relaxed, boxy silhouette with colorful palettes and mid-range pricing.
Honolulu streetwear label making Hawaii-rooted graphic tees, caps and fleece, and running the Slashers concept shop at Dole Cannery.
Why it's similar. Aligns with the colorful streetwear style and pricing segment, with a relaxed, boxy silhouette.
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
Why it's similar. Only NY presents similar relaxed silhouettes and bright colors, reflecting the NYC streetwear scene like Palace.
Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.
Jakarta streetwear label making graphic-heavy tees, sweats and caps rooted in skate, surf and 1990s nostalgia, usually in limited runs.
Skater-owned California board and apparel brand, founded 1993, known for its restroom-pictogram logo, art-led graphics and landmark team videos.
A skater-run American label from Jason Dill and Anthony Van Engelen, known for provocative collage graphics on decks and streetwear.
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Astoria, Queens skate shop and clothing label making New York-referencing graphic tees, hoodies, caps and decks with illustration-led artwork.
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
New York skate brand founded in 2012, making boards and graphic apparel steeped in lo-fi 90s internet and public-access TV imagery.
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Japanese streetwear label founded by Nigo in 1993, known for Ape Head logos, 1ST CAMO, Shark hoodies, Baby Milo and BAPESTA sneakers.
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
West London streetwear label built on the Alcatraz logo, password-gated drops and a strict no-resale culture.
Why it's similar. Corteiz brings the same drop-day energy and community-first streetwear culture, built on the Alcatraz logo and limited password-gated releases.
Independent South East London skate brand mixing British skateboarding with 80s LA and Y2K nostalgia across apparel and decks.
Why it's similar. Independent South East London skate brand mixing British skateboarding with 80s LA and Y2K nostalgia across apparel and decks.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
Why it's similar. Like Palace, Polar is a skater-run label pairing decks with apparel and team videos, though its Malmö graphics lean hand-drawn illustration over Tri-Ferg logo humour.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Brain Dead | 87% | Streetwear | Similar |
| 2 | Stüssy | 85% | Streetwear | Similar |
| 3 | Soulgoods | 85% | Streetwear | Similar |
| 4 | Awake NY | 83% | Streetwear | Similar |
| 5 | Baker Skateboards | 83% | Streetwear | Similar |
| 6 | Dime | 80% | Streetwear | Similar |
| 7 | Noah NYC | 78% | Streetwear | Similar |
| 8 | Kappa | 78% | Streetwear | Similar |
| 9 | IN4MATION | 77% | Streetwear | Similar |
| 10 | Only NY | 76% | Streetwear | Similar |
| 11 | Patta | — | More premium | |
| 12 | Paradise Youth Club | — | Cheaper | |
| 13 | Girl Skateboards | — | More premium | |
| 14 | Fucking Awesome | — | More premium | |
| 15 | Palm Angels | — | More premium | |
| 16 | Huf | — | Similar | |
| 17 | Belief | — | Similar | |
| 18 | Aimé Leon Dore | — | More premium | |
| 19 | Bronze 56k | — | Similar | |
| 20 | Alltimers | — | Similar | |
| 21 | Bape | — | More premium | |
| 22 | Born x Raised | — | Similar | |
| 23 | Anti Social Social Club | — | Similar | |
| 24 | Corteiz | — | Similar | |
| 25 | Yardsale | — | Similar | |
| 26 | Polar Skate Co. | — | Similar |
Brain Dead is the most similar brand to Palace, with an 87% match. It mirrors Palace's vibrant color palette and relaxed silhouettes but with an added focus on underground culture-inspired graphics.
Brands like Brain Dead, Stüssy, and Soulgoods provide excellent alternatives, all within the mid-range price tier, ensuring affordability without compromising style.
Both brands excel in creativity and vibrant designs, but Brain Dead offers a distinctive graphic-forward approach and underground cultural influences compared to Palace’s skate culture focus.
Palace is renowned for its bold, retro-inspired graphics, skateboarding influence, and relaxed silhouettes that perfectly blend streetwear with high-fashion elements. Their Tri-Ferg logo is iconic in the streetwear world.
Consider Paradise Youth Club for budget-friendly streetwear with a vibrant palette, alongside IN4MATION, both offering exciting styles at more accessible prices.