Underground Streetwear Brands are known for their edgy and rebellious aesthetic that caters to the non-conformist fashion enthusiasts. These brands often incorporate bold graphics, unique silhouettes, and unconventional materials into their designs, creating a distinct and unconventional streetwear style. With a focus on individuality and self-expression, Underground Streetwear Brands have gained a loyal following among those who seek to stand out from the mainstream fashion scene.
Neighborhood is a Japanese brand known for its rebellious and iconic designs, inspired by motorcycle culture and featuring unique graphics and a distinct Japanese aesthetic.
Chinatown Market is a streetwear brand known for its playful and colorful graphics, often incorporating references to pop culture, basketball, and New York City.
Kapital is a Japanese clothing brand known for their high-quality, unique denim and workwear-inspired clothing.
Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme. As a homage to his NYC skate roots, the brand combines urban and active lifestyle aesthetics with a wide range of traditional design references. Noah is inspired by both defiance and elegance, and he employs a conscious balance of rebellion and sophistication.
Call Me 917 is an American skateboard brand known for it's graphic-forward aesthetic throughout its line of apparel and accessories.
Paterson combines the love of skateboarding with the culture of tennis. While the brand pays homage to tennis, it doesn’t offer too many on the court. Expect to find some great warm up and off-the-court pieces!
Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.
Alltimers is a New-York based streetwear company that is a mix of skate culture and sheer fun. From skateboard decks to hoodies expect illustrative designs that will put a smile on your face.
Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.
Awake NY was founded by designer and longtime Supreme vet Angelo Baque. With a logo-driven design (like Supreme), they've been able to capture the cultural spirit and sensibility of NYC. The line embodies the diversity of the city all with a classic and contemporary feel.
JJJJound was founded as a design blog in order to "examine the recurring patterns in timeless design". From there, it blossomed into one of the best brands out of Canada, delivering a clean, sophisticated and timeless classics of their own and highly-sought after collabs from New Balance to A.P.C.
Launched by Sofia Prantera in 2010, this label feels out of the future, creating a part streetwear part contemporary fashion line. They make small quantities, from the best quality raw materials all sourced ethically and responsibly.
Belief is an Astoria, Queens-based standalone clothing and skate shop that's known for both durability and design (think: fun illustrations), crafting pieces that are built to last from the streets to the mountains.