Cheaper alternatives to Gramicci

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing.

Why it's similar. Both brands focus on outdoor and technical apparel with a commitment to functionality.

North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories.

Why it's similar. Both offer a variety of outdoor and technical clothing designed for performance.

Eddie Bauer is an American outdoor clothing and gear company that specializes in creating high-quality and durable clothing and gear for a wide range of outdoor activities.

Why it's similar. Both brands provide high-quality outdoor apparel with neutral palettes and technical materials, fitting within the mid-range segment.

Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing.

Why it's similar. Known for durable, functional outdoor clothing with a similar neutral palette and technical material focus.

Aether Apparel is renowned for its high-performance outdoor and urban adventure gear that seamlessly merges functionality with sleek, minimalist design.

Fjällräven specializes in outdoor clothing and equipment. Based in the small town of Örnsköldsvik in Sweden, where mountains, forests, and waters meet, they're dedicated to making nature more accessible.

Berghaus is a British outdoor clothing brand that specializes in producing high-quality and durable clothing for outdoor enthusiasts. They are known for their innovative designs, use of advanced materials, and commitment to sustainability.

Only NY, founded in 2007, has created a fun-loving and community-based NYC streetwear and skate brand. Their graphic-based approach to design brings forth the pulse of NYC in a colorful way.

Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way.

Belief is an Astoria, Queens-based standalone clothing and skate shop that's known for both durability and design (think: fun illustrations), crafting pieces that are built to last from the streets to the mountains.