#1Supreme
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Best of NYC Streetwear
20 brands · Brands by city · Updated September 2026This is a city guide to New York streetwear: labels founded or headquartered here, plus a few outsiders with real local roots. The through-line is skate and downtown culture — Supreme on Lafayette Street, Alltimers and Quartersnacks out of downtown Manhattan, Belief's skate shop in Astoria, Noah and Adsum in Brooklyn — pushed toward prep, tailoring and technical wear by Aimé Leon Dore, Kith and Outlier. Start with the skate core if you want graphics and decks; go to ALD, Kith or Alexander Wang if you want cut-and-sew and heavier price tags.
#1
#2Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#3Noah NYC
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
#4Kith
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
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#510 Deep
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references.
#6Anna Sui
Independent New York label mixing Victorian and 1960s-70s references with rock-and-roll styling in printed dresses, embroidery and clashing colour.
#7Only NY
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
#8Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#9Alltimers
New York skate brand, closed in 2024, that made decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
#10MARKET
Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#11Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
#12Quartersnacks
Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.
#13Alexander Wang
New York luxury label from designer Alexander Wang, known for black-heavy downtown sportswear, body-conscious knits and studded leather bags.
#14Fucking Awesome
A skater-run American label from Jason Dill and Anthony Van Engelen, known for provocative collage graphics on decks and streetwear.
#15Belief
Former Astoria, Queens skate shop and clothing label known for New York-referencing graphic tees, hoodies, caps and decks; now found on resale.
#16Aimé Leon Dore
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
#17Saturdays NYC
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
#18Bronze 56k
New York skate brand founded in 2012, making boards and graphic apparel steeped in lo-fi 90s internet and public-access TV imagery.
#19Paterson Tennis
Founder-owned New Jersey skate label mixing 1990s tennis and heritage-sport references into tees, hoodies, warm-ups and caps.
#20Outlier NYC
Brooklyn label making minimalist technical daily clothing, sold direct in small drops of performance-fabric pants, shorts and merino basics.
The cheapest way into this list is the skate side. Alltimers (founded 2013 by two ex-Supreme riders), Quartersnacks (a 2005 downtown skate blog that became a clothing line) and Bronze 56K all sit in the low-to-mid tier, selling decks, hardware, tees, hoodies and caps with joke-heavy graphics. Belief works two ways: it is a standalone skate shop in Astoria, Queens carrying outside hardgoods and footwear, and an in-house label doing New York-referencing tees, crewnecks and coaches jackets at mid-market prices. Fucking Awesome is rooted in New York's early-2000s scene but now runs as a full operation from Los Angeles, so treat it as a scene descendant rather than a local business.
Where the money goes
Supreme still anchors the category: weekly drops, box-logo tees and hoodies, work jackets, decks, and long-running Nike, The North Face and Stone Island collaborations, now under EssilorLuxottica ownership after the October 2024 sale. Kith (med-high) and Aimé Leon Dore (med-high) are the polished end — knit and fleece sportswear, rugby shirts, suede footwear, plus sneaker work with adidas, Nike, Asics and New Balance; Teddy Santis has designed New Balance's Made in USA line since 2021. Alexander Wang is the outlier on price at very high, doing black-heavy downtown sportswear, stretch knits and studded leather bags. Anna Sui, also med-high, is the one womenswear-led entry: printed babydoll and prairie dresses, embroidered blouses, beaded knits from a Manhattan studio.
Quieter New York
If you want the city without the logo, Noah mixes skate, surf, punk and Ivy — Donegal sweaters, herringbone sack suits, CPO overshirts — with sourcing transparency; Only NY does illustration-led tees and fleece plus official product with NYC Parks, the MTA and the Department of Sanitation; Adsum builds Northeast workwear and technical shells out of Brooklyn; Saturdays NYC pairs minimal surf-leaning shirting and chore jackets with café-and-surf-shop stores; Outlier sells unbranded fabric-driven pants and merino basics direct in small drops. Two entries are based elsewhere: Stüssy is run from Irvine, California but operates a SoHo flagship at 50 Prince Street, and Paterson League is founder-owned in Paterson, New Jersey, its 1990s tennis and club-crest references filtered through skating. MARKET, formerly Chinatown Market, is a Los Angeles label whose bootleg-style graphics take cues from New York's Canal Street.
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Common questions
Which brands here were actually founded in New York?
Supreme (1994, Lafayette Street in SoHo), Awake NY, Kith, 10 Deep, Anna Sui, Only NY, Alltimers, Quartersnacks, Alexander Wang, Belief, Aimé Leon Dore, Saturdays NYC and Bronze 56K are all New York-founded, with Noah, Adsum and Outlier based in Brooklyn. Stüssy (Laguna Beach, run from Irvine), MARKET/Chinatown Market (Los Angeles) and Paterson League (Paterson, New Jersey) are included for their New York connections, not their origins.
Why is Chinatown Market listed under a different name?
The label now trades as MARKET (Market Studios). It was founded in 2016 by Mike Cherman as Chinatown Market and renamed in 2021 after criticism that the original name appropriated the neighborhood's heritage. Product is unchanged in spirit: smiley-logo graphics, tie-dye, basketball motifs and bootleg-style pop-culture tees.
What are the most affordable brands on this list?
Alltimers, Quartersnacks and Bronze 56K sit in the low-to-mid tier — tees, hoodies, caps and decks. Only NY, Belief, Adsum, Awake NY and Saturdays NYC are mid-market. Kith, Aimé Leon Dore, Anna Sui and Outlier are med-high, and Alexander Wang is the only very-high entry.
What makes Supreme different from the rest?
Cadence and distribution. Supreme releases weekly seasonal drops rather than two collections a year, built around the box-logo tee and hoodie, hooded work jackets and skate decks, and runs a digital-first business alongside roughly 17 stores across the US, Europe and Asia. Its recurring Nike, The North Face and Stone Island collaborations are the main draw.
Where can I buy these brands?
Most sell direct: supremenewyork.com, Kith's own stores in SoHo and Brooklyn, Noah's Mulberry Street flagship, Only NY's Manhattan and Brooklyn shops, Belief's Astoria store, adsumnyc.com and Outlier's site. Awake NY is also carried by SSENSE and Dover Street Market, Quartersnacks by shops including Pass~Port and Tres Bien, and Paterson League by skate shops and Farfetch. Stüssy's New York point of sale is its SoHo flagship at 50 Prince Street.