Saturdays NYC captures the essence of laid-back elegance with its refined silhouettes and thoughtfully chosen materials. The brand effortlessly blends casual comfort with sophisticated style, making it a go-to for everything from leisurely brunches to urban adventures. Each piece is crafted with an appreciation for quality and fit, ensuring that wearers not only look good but feel great in their attire. The aesthetic is a refreshing take on menswear, emphasizing versatility and a timeless appeal.
If you're drawn to the same easygoing vibe, you'll find that brands like Banks Journal and Oas Swimwear share a commitment to quality craftsmanship and a relaxed attitude. Deus Ex Machina and General Admission also embrace this spirit, offering unique pieces that elevate everyday looks with a touch of adventure. Dive into our full list to discover more labels that embody this effortless style, perfect for your next casual outing.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
DEUS EX MACHINA ("GOD FROM THE MACHINE") launched in Australia’s 2006, with some badass customised motorcycles and a quaint notion that doing something is more fun than just owning something. From there, they've blended surf and motorcycles to create a style unique to them.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.
Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Done exploring brands like Saturdays NYC? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.
