Saturdays NYC captures the essence of laid-back elegance with its refined silhouettes and thoughtfully chosen materials. The brand effortlessly blends casual comfort with sophisticated style, making it a go-to for everything from leisurely brunches to urban adventures. Each piece is crafted with an appreciation for quality and fit, ensuring that wearers not only look good but feel great in their attire. The aesthetic is a refreshing take on menswear, emphasizing versatility and a timeless appeal.

If you're drawn to the same easygoing vibe, you'll find that brands like Banks Journal and Oas Swimwear share a commitment to quality craftsmanship and a relaxed attitude. Deus Ex Machina and General Admission also embrace this spirit, offering unique pieces that elevate everyday looks with a touch of adventure. Dive into our full list to discover more labels that embody this effortless style, perfect for your next casual outing.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Norse Projects
Match (%)
Style
$$
Why Similar?
A Day's March
Match (%)
Style
$$
Why Similar?
General Admission
Match (%)
Style
$$
Why Similar?
DRAE
Match (%)
Style
$$-$$$
Why Similar?
Vetta
Match (%)
Style
$$
Why Similar?
Weekday
Match (%)
Style
$-$$
Why Similar?
Greats Shoes
Match (%)
Style
$$-$$$
Why Similar?
Oliver Spencer
Match (%)
Style
$$-$$$
Why Similar?
Adam Mar
Match (%)
Style
$$
Why Similar?
Banks Journal
Match (%)
Style
$$
Why Similar?
Price
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Norse Projects

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
Copenhagen, Denmark
Made in
Europe
Founded
2004

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

A Day's March

Size Guide
$$
Med
$$ (Med)
Classic
Minimalist
Origin
Stockholm, Sweden
Made in
Portugal, Italy, Lithuania
Founded
2014
A Day's March is renowned for its timeless and high-quality wardrobe essentials, blending Scandinavian minimalism with functional design. The brand emphasizes sustainability and craftsmanship, offering pieces that are both stylish and enduring.

General Admission

Size Guide
$$
Med
$$ (Med)
Contemporary
Surf
Origin
Los Angeles, USA
Made in
Unknown
Founded
2015

General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.

$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Contemporary
Origin
Madrid, Spain
Made in
USA
Founded
1780
DRAE is known for its minimalist aesthetic and high-quality fabrics, offering timeless pieces that emphasize clean lines and sophisticated silhouettes. The brand focuses on creating versatile wardrobe staples that seamlessly blend modern elegance with understated luxury.
$$
Med-High
$$ (Med)
Sustainable
Minimalist
Origin
Chicago, United States
Made in
USA
Founded
1987
Vetta is renowned for its versatile, capsule wardrobe collections designed to create multiple outfits from just a few key pieces. The brand emphasizes sustainability by using eco-friendly materials and ethical production practices.

Weekday

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Affordable
Origin
Stockholm, Sweden
Made in
Turkey
Founded
2000

Weekday is a Swedish fashion brand known for its classic, trendy, and affordable clothing. You'll find a mix of great value classic and contemporary looks.

Greats Shoes

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Minimalist
Origin
Brooklyn, United States
Made in
Italy
Founded
1974
Greats Shoes is known for its high-quality and stylish sneakers that are designed in Brooklyn and made in Italy. The brand offers a range of classic and modern styles that are both comfortable and affordable.

Oliver Spencer

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Minimalist
Origin
London, UK
Made in
UK
Founded
2002

Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.

Adam Mar

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
New York, USA
Made in
USA
Founded
2016

Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.

Banks Journal

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
Byron Bay, Australia
Made in
China & Japan
Founded
2014

Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.

$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded
1974

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

Entire Studios

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Modern
Origin
Los Angeles, United States
Made in
Asia
Founded
2017
Entire Studios is a contemporary fashion brand that focuses on creating high-quality, sustainable clothing. Their designs are minimalistic and timeless, making them perfect for everyday wear.
$$
Med
$$ (Med)
Surf
Origin
USA
Made in
Unknown
Founded
2017

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.

OAS swimwear

Size Guide
$$
Med
$$ (Med)
Beachwear
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
1972
OAS Swimwear is renowned for its vibrant, stylish, and comfortable beachwear inspired by the relaxed lifestyle of the Mediterranean. The brand's signature includes high-quality swim trunks, kaftans, and espadrilles that seamlessly blend functionality with a fun aesthetic.

Deus Ex Machina

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
Sydney, Australia
Made in
Unknown
Founded
2006

DEUS EX MACHINA ("GOD FROM THE MACHINE") launched in Australia’s 2006, with some badass customised motorcycles and a quaint notion that doing something is more fun than just owning something. From there, they've blended surf and motorcycles to create a style unique to them.

7 Laid-Back Menswear Brands Like Saturdays NYC

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{"pillar":"Saturdays NYC","rows":[{"name":"Norse Projects","score":90,"style":"Minimalist","price":"Med","whySimilar":"Norse Projects shares a minimalist aesthetic with Saturdays NYC, along with a focus on high-quality materials."},{"name":"A Day's March","score":88,"style":"Minimalist","price":"Med","whySimilar":"Both brands embrace minimalist aesthetics with an emphasis on high-quality materials and a neutral palette. They focus on craftsmanship and sustainability, making them very similar."},{"name":"General Admission","score":85,"style":"Contemporary","price":"Med","whySimilar":"General Admission features a similar contemporary style and relaxed fit, much like Saturdays NYC."},{"name":"DRAE","score":85,"style":"Minimalist","price":"Med-High","whySimilar":"Both brands focus on minimalist designs with an emphasis on high-quality, sustainable materials and a neutral palette."},{"name":"Vetta","score":84,"style":"Minimalist","price":"Med","whySimilar":"Vetta shares the minimalist, sustainable approach with a focus on creating versatile wardrobe pieces."},{"name":"Weekday","score":83,"style":"Minimalist","price":"Low - Med","whySimilar":"Similar minimalist style and focus on neutral palettes with sustainable materials at accessible price points."},{"name":"Greats Shoes","score":81,"style":"Minimalist","price":"Med-High","whySimilar":"Both brands focus on minimalist designs and mid-range pricing, emphasizing craftsmanship and quality."},{"name":"Oliver Spencer","score":79,"style":"Minimalist","price":"Med - High","whySimilar":"Oliver Spencer shares the minimalist aesthetic and uses high-quality materials, along with a relaxed silhouette and neutral colors."},{"name":"Adam Mar","score":78,"style":"Contemporary","price":"Med","whySimilar":"Adam Mar incorporates a relaxed and cropped silhouette that aligns closely with Saturdays NYC's aesthetic."},{"name":"Banks Journal","score":75,"style":"Surf / Skate","price":"Med","whySimilar":"Banks Journal shares a relaxed fit and a commitment to sustainability, reflecting similar values to Saturdays NYC."}]}

Frequently Asked Questions

What brand is most similar to Saturdays NYC?

Norse Projects is most similar to Saturdays NYC, scoring a 90% match due to its minimalist aesthetic paired with high-quality materials.

Cheaper alternatives to Saturdays NYC?

Norse Projects, A Day's March, and General Admission all offer alternatives with a mid-range price tier, providing quality without the higher price tag.

Is Norse Projects better than Saturdays NYC?

Norse Projects provides a unique Scandinavian twist, offering similar quality and style, but it might be preferable for those drawn to Nordic design simplicity.

What is Saturdays NYC known for?

Saturdays NYC is renowned for its surf-inspired, urban contemporary style, offering high-quality minimalist pieces that balance sophistication with ease.

Brands like Saturdays NYC but more affordable?

Weekday and Uniqlo are best value options, offering approachable price points while maintaining minimalist styles within mid-range and budget segments.

Done exploring brands like Saturdays NYC? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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