Saturdays were initially known as Saturdays Surf NYC but have since grown into a contemporary lifestyle brand that reflects surf culture instead of embodies it. We've curated a small list of select brands that deliver a similar level of quality and effortless style with at least a nod to surf culture.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.
Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.