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Brandy Melville is a fashion brand that has gained popularity for its casual, trendy clothing aimed at a younger audience, offering a laid-back, effortlessly cool aesthetic with a focus on comfortable basics. The brand is known for its "one size fits most" approach, which has sparked both appeal and controversy, as well as its social media-driven marketing that resonates strongly with teens and young adults. Take a peek at the curated list of brands below like Brandy Melville.
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. Ditte and Nicolaj Reffstrup remade Ganni from 2009 into Copenhagen's printed-dress label, and its oversized collars, logo knits and seersucker checks target the same young wardrobe with better fabric.
Australian Gen Z fashion e-tailer selling affordable trend-led dresses, denim and going-out wear, now expanding into US physical retail.
Why it's similar. Started as a Gold Coast boutique and online since 2010, Princess Polly sells Gen Z dresses, denim and going-out tops almost entirely under $100.
Los Angeles label from Danish founders Anine and Nicolai Bing, pairing Scandinavian minimalism with rock-leaning staples: blazers, denim, leather jackets and knitwear.
Why it's similar. Danish couple Anine and Nicolai Bing started their Los Angeles label in a Silver Lake garage in 2012, selling Quinn blazers and Kate jeans on Scandinavian minimalism plus LA rock detailing.
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New York label and concept store known for oversized menswear-inspired blazers, trousers and knits at contemporary prices, with stores in New York and Paris.
Why it's similar. Gaelle Drevet opened The Frankie Shop on the Lower East Side in 2014, and its padded-shoulder blazers, pleated trousers and ribbed knits are the grown-up version of borrowed-menswear dressing.
Stockholm-based label from Elin Kling and Karl Lindman making minimalist, neutral-toned wardrobe staples, tailoring and its signature monogram scarf.
Why it's similar. Elin Kling and Karl Lindman founded Toteme in 2014 and design pared-back coats, boxy denim and the monogram-jacquard scarf in muted neutrals, a far quieter register than teen basics.
Dolls Kill is an online retailer of rave, goth and e-girl fashion, mixing in-house labels with third-party streetwear and platform footwear.
Why it's similar. San Francisco retailer Dolls Kill sells rave, goth and e-girl clothing built on platform boots, mesh separates and plaid mini dresses, driven by the same Instagram and TikTok pipeline.
Tel Aviv-based Gen Z fast-fashion label selling trend-driven women's clothing, swimwear and accessories online and through Israeli mall stores.
Why it's similar. Tel Aviv's Adika built its Gen Z audience through TikTok and influencer marketing, selling party dresses, corsets, crop tops and co-ord sets at fast-fashion prices since 2011.
Women's streetwear label founded in 1994 by Kim Gordon and Daisy von Furth, now Japanese-owned and known for its face-logo graphics.
Why it's similar. Kim Gordon of Sonic Youth and stylist Daisy von Furth started X-girl in 1994; now Tokyo-run, it makes face-logo tees, cropped knits and nylon outerwear on punk and Y2K references.
Tokyo womenswear label founded in 1995, mixing punk, glam rock and kawaii in graphic, genre-free pieces under a "NO RULE, NO GENRE, NO AGE" concept.
Why it's similar. Yoshie Itabashi founded Candy Stripper in Tokyo in 1995 while still a fashion student, and its Harajuku flagship sells graphic-print dresses and patchwork knits under a no-rule, no-genre concept.
Seoul streetwear label known for oversized "baby face" graphic T-shirts and hoodies, founded in 2017 by twin brothers Gu Jae-mo and Gu Jin-mo.
Why it's similar. Twin brothers Gu Jae-mo and Gu Jin-mo launched ADLV in Seoul in 2017, and its oversized baby-face T-shirts and hoodies work the same boxy, logo-led teen silhouette.
Kollyy is an online women's fashion retailer selling low-priced, Y2K- and retro-inspired clothing worldwide via its website and app.
London label from Nigeria-born designer Mowalola Ogunlesi, known for skin-tight leather, low-rise cuts and provocative Y2K-inflected graphics.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
Stores that stock these brands and labels like it.
Manchester-based online fast-fashion retailer selling trend-led, low-priced womenswear, now a subsidiary of Debenhams Group, the company formerly known as Boohoo Group.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
If you're looking for brands similar to Brandy Melville, consider checking out Princess Polly or Adika, which both offer trendy, youthful styles. Dolls Kill and X-Girl also provide unique, edgy alternatives with a focus on the latest fashion trends.
For those seeking budget-friendly options, ASOS and PrettyLittleThing offer a wide range of stylish clothing at competitive prices. American Eagle Outfitters also provides affordable casual wear with frequent sales and discounts.
Brandy Melville is known for its laid-back, effortlessly cool aesthetic with a focus on comfortable basics. The brand's "one size fits most" approach and strong social media presence resonate with a younger audience seeking casual yet stylish clothing.
GANNI offers a more sophisticated take on casual fashion with a focus on sustainability and unique designs. While generally at a higher price point than Brandy Melville, GANNI’s commitment to quality and eco-friendly practices may appeal to those looking for long-lasting, fashion-forward pieces.
You can explore brands similar to Brandy Melville on various online platforms. Websites like ASOS and PrettyLittleThing offer a variety of trendy options, while GANNI and The Frankie Shop are available through their official websites and select online retailers.