Pacsun embodies a laid-back, surf-inspired aesthetic that effortlessly blends comfort with style. Known for its relaxed silhouettes, vibrant colors, and use of high-quality materials, this brand is perfect for those sunny days at the beach or casual outings with friends. Whether you’re dressing up for a music festival or lounging at home, Pacsun’s versatile pieces promise to keep you looking fresh and feeling great. With an emphasis on youthful energy, the fit and style of their clothing resonate with a generation that values both authenticity and individuality.

If you’re drawn to the easy-going vibe of Pacsun, you’ll find a strong connection with brands like Hollister and Billabong, both of which capture that same spirit of outdoor adventure and laid-back charm. Volcom and Quiksilver also share this ethos, offering collections that reflect an active, surf-centric lifestyle. Dive into our curated list of brands that echo the essence of Pacsun, and discover styles that resonate with your personal flair.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Salty Crew Clothing
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Style
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Why Similar?
Hollister
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Style
$
Why Similar?
Billabong
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$$
Why Similar?
Kahala
Match (%)
Style
$-$$
Why Similar?
Hawaiian Island Creations
Match (%)
Style
$$
Why Similar?
Katin
Match (%)
Style
$
Why Similar?
Volcom
Match (%)
Style
$$
Why Similar?
Sig Zane Designs
Match (%)
Style
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Why Similar?
Quiksilver
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Why Similar?
Former
Match (%)
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Salty Crew Clothing

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
San Clemente, United States
Made in
Asia
Founded
2014
Salty Crew is known for its high-quality and durable clothing that is designed for those who love the ocean and fishing. The brand's products are popular among surfers, fishermen, and other water enthusiasts who want to look good while enjoying their favorite activities.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.

Billabong

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
Gold Coast, Australia
Made in
Asia
Founded
1973
Billabong is known for its surf-inspired clothing and accessories. Their collections feature beachy prints, casual cuts, and comfortable fabrics, perfect for a day at the beach or a laid-back lifestyle.
$-$$
Low-Med
$-$$ (Low-Med)
Surf
Streetwear
Origin
Honolulu, United States
Made in
Asia
Founded
1964
Kahala is a clothing brand that is known for its casual and comfortable beachwear. The brand's designs feature colorful prints and patterns inspired by the tropical landscapes of Hawaii.

Hawaiian Island Creations

Size Guide
$$
Med
$$ (Med)
Surf
Technical
Origin
Honolulu, United States
Made in
Asia
Founded
1971
Hawaiian Island Creations is a clothing brand that is known for its surf-inspired apparel and accessories. Their products are designed to reflect the laid-back and adventurous lifestyle of Hawaii, and are popular among surfers and beach-goers alike.
$
Low
$ (Low)
American-made
Surf
Origin
Los Angeles, United States
Made in
Asia
Founded
1954
Katin is renowned for its durable, high-quality surf trunks, embracing a timeless, coastal California lifestyle. The brand has expanded its collection to include versatile apparel that blends outdoor functionality with modern comfort.
$$
Med
$$ (Med)
Casual
Skateboarding
Origin
Costa Mesa, USA
Made in
Asia
Founded
1991
Volcom is a clothing brand known for its edgy and alternative style, with a focus on skateboarding and surfing culture. Their clothing and accessories feature bold graphics, unique prints, and a rebellious attitude that appeals to a younger demographic.

Sig Zane Designs

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Streetwear
Origin
Hilo, United States
Made in
USA
Founded
1985
Sig Zane Designs is a Hawaiian-based clothing brand that is known for its unique and intricate prints inspired by the natural beauty and cultural heritage of Hawaii. The brand offers a range of clothing items, including shirts, dresses, and accessories, that feature these beautiful and meaningful designs.

Quiksilver

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Torquay, Australia
Made in
Asia
Founded
1969

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

$$
Med
$$ (Med)
Surf
Origin
USA
Made in
Unknown
Founded
2017

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.

O'Neill

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
New York City, United States
Made in
Asia
Founded
1880
O'Neill is known for its high-quality and innovative surf and snowboard apparel. Their clothing is designed to withstand extreme weather conditions while still maintaining a stylish and comfortable look.
$$
Med
$$ (Med)
Casual
Surf
Origin
Costa Mesa, USA
Made in
China, Thailand
Founded
1962
Hurley is a surf-inspired clothing brand that offers a range of apparel and accessories for men, women, and children. Known for their innovative designs and high-quality materials, Hurley combines style and functionality to create clothing that is perfect for both the beach and the streets.
An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

Rip Curl

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
San Francisco, USA
Made in
China, Thailand
Founded
1969
Rip Curl is a surfwear company that is known for its high-quality and functional clothing and accessories for surfers and beach enthusiasts. The brand is also recognized for its innovative and sustainable approach to manufacturing and design.
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Chic
Origin
Laguna Beach, USA
Made in
Asia, USA
Founded
2009
Mikoh is renowned for its luxurious swimwear and beachwear, designed by sisters Oleema and Kalani Miller. The brand is celebrated for its seamless construction, modern silhouettes, and vibrant prints, embodying a chic, laid-back coastal lifestyle.
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
New York City, United States
Made in
Asia
Founded
1994
Globe is known for its skate-inspired clothing and accessories. Their designs are edgy and trendy, with a focus on quality and durability for the active lifestyle.
$-$$
Low-Med
$-$$ (Low-Med)
Casual
Surf
Origin
La Jolla, United States
Made in
Asia
Founded
1984
Reef is a clothing brand that is known for its surf-inspired apparel and footwear. Their products are designed to be comfortable and stylish, making them a popular choice for those who enjoy an active lifestyle.

Pura Vida​

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Colorful
Casual
Origin
San Diego, United States
Made in
USA
Founded
2010
Pura Vida is primarily known for its handcrafted, vibrant bracelets that embody a laid-back, beachy lifestyle. The brand also focuses on promoting sustainability and supporting artisans worldwide, offering a range of accessories and apparel that resonate with a carefree, positive ethos.

Maui and Sons

Size Guide
$
Low
$ (Low)
Surf
Vintage-inspired
Origin
Maui, USA
Made in
Asia
Founded
1980
Maui and Sons is a clothing brand that is known for its surf-inspired designs and beachy aesthetic. Their collections feature comfortable and functional clothing items such as boardshorts, t-shirts, and hoodies, that are perfect for those who love to spend time in the water or enjoy a laid-back lifestyle.

LRG Clothing

Size Guide
$$
Med
$$ (Med)
Streetwear
Urban
Origin
Irvine, United States
Made in
Asia
Founded
1999
LRG Clothing is known for its streetwear-inspired clothing that combines art, music, and fashion. The brand is recognized for its bold graphics, unique prints, and attention to detail in their designs.

Diamond Supply Co.

Size Guide
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
Los Angeles, USA
Made in
Asia
Founded
1998
Diamond Supply Co. is a streetwear brand that is known for its iconic diamond logo and bold graphics. The brand offers a range of apparel, including t-shirts, hoodies, and accessories, that are designed with a unique blend of skateboarding and hip-hop culture.
$$
Med
$$ (Med)
No items found.
Origin
Los Angeles, USA
Made in
Asia
Founded
1989
Obey is a clothing brand known for its streetwear-inspired designs that often feature political and social commentary.

Brixton

Size Guide
$$
Med
$$ (Med)
Sophisticated
Minimalist
Origin
Brixton, England
Made in
Asia.
Founded
2004
Brixton is a clothing brand that is known for its timeless and classic designs that are inspired by music, culture, and the people who wear them. Their collections include hats, jackets, pants, and shirts that are made with high-quality materials and are designed to last.
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

15 Brands like Pacsun

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{"pillar":"Pacsun","rows":[{"name":"Salty Crew Clothing","score":86,"style":"Surf / Skate","price":"Med","whySimilar":"Closely matches PacSun in style, silhouette, fit, palette, materials, and price segment. Both brands have a surf-focused casual aesthetic."},{"name":"Hollister","score":85,"style":"Surf / Skate","price":"Low","whySimilar":"Hollister and PacSun share a similar casual and surf-inspired aesthetic."},{"name":"Billabong","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands embrace a laid-back surf style with a focus on cotton basics and vibrant colors."},{"name":"Kahala","score":82,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Shares similar style, silhouette, and cultural positioning. The palette and materials are also aligned with PacSun's offerings."},{"name":"Hawaiian Island Creations","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Aligns well in style, fit, palette, and price segment. Both brands cater to a mid-range market with a surf lifestyle focus."},{"name":"Katin","score":81,"style":"Surf / Skate","price":"Low","whySimilar":"Similar style and silhouette with an emphasis on surf culture. Palette and material choices align with PacSun."},{"name":"Volcom","score":80,"style":"Surf / Skate","price":"Med","whySimilar":"Volcom and PacSun both highlight casual silhouettes and surf culture in their apparel."},{"name":"Sig Zane Designs","score":80,"style":"Surf / Skate","price":"Med-High","whySimilar":"Strong style, silhouette, and material connections. Cultures overlap with an emphasis on surf and streetwear."},{"name":"Quiksilver","score":79,"style":"Surf / Skate","price":"Med","whySimilar":"Quiksilver and PacSun cater to a similar audience with relaxed fits and vibrant surf graphics."},{"name":"Former","score":79,"style":"Surf / Skate","price":"Med","whySimilar":"Established in the same surf/skate style arena with relaxed silhouettes and a colorful palette. Price segment aligns closely."}]}

Frequently Asked Questions

What brand is most similar to Pacsun?

Salty Crew Clothing is the brand most similar to Pacsun, scoring an 86% match. It closely aligns in style and price point, but emphasizes durability for water enthusiasts.

Cheaper alternatives to Pacsun

For budget-friendly options, check out Hollister, which shares Pacsun's surf-inspired aesthetic. Katin and Reef also offer similar styles at a more affordable price point.

Is Salty Crew Clothing better than Pacsun?

While both brands offer surf-inspired apparel, Salty Crew Clothing places more emphasis on durability, making it a better choice for those seeking gear suitable for active water pursuits.

What is Pacsun known for?

Pacsun is celebrated for its laid-back, beach-inspired aesthetic, offering vibrant colors and comfortable styles ideal for both surf and skate enthusiasts.

Brands like Pacsun but more affordable

Hollister and Katin are great value options that capture Pacsun's essence with budget-friendly pricing, perfect for fashion lovers on a budget.

Done exploring brands like Pacsun? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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