discoWe compared 15 brands like Ahluwalia, the closest alternatives on fit, price and aesthetic — 1 cheaper and 8 more premium, led by Bode and VITELLI.
If you’re drawn to the innovative and sustainable designs of Ahluwalia, you might also be interested in brands like Bode, Nicholas Daley, and Bianca Saunders. These labels similarly emphasize contemporary aesthetics, color-rich palettes, and sustainable practices while maintaining their unique identities. Each brand, like Ahluwalia, merges high-quality materials with thoughtful design, offering fresh perspectives on menswear that cater to conscious consumers in search of style.
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
Why it's similar. Bode shares Ahluwalia's commitment to sustainable materials and contemporary silhouettes.
What changes. Americana nostalgia rather than diaspora print, higher prices
Milan knitwear label using its Doomboh textile, a felted knit made from reclaimed and deadstock yarns, for genderless one-of-a-kind pieces.
Why it's similar. Deadstock-yarn knitwear as the whole design premise
What changes. Knitwear specialist, less print and tailoring breadth
Independent London menswear label blending Jamaican-Scottish heritage, craft textiles and music culture, shown on the London Fashion Week schedule.
Why it's similar. Nicholas Daley combines contemporary styles with eclectic influences, similar to Ahluwalia's designs.
What changes. Woven artisan tailoring over upcycled patchwork and print
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London-based label by Ethiopian, Sweden-raised designer Feben, known for hand-worked textures, ruched draping and bold prints on curvy silhouettes.
Why it's similar. London diaspora-narrative design, hand-worked texture
What changes. Womenswear-led, sculptural draping over print
London menswear label founded in 2017 by British-Jamaican designer Bianca Saunders, known for twisted, body-tracing cutting and draped tailoring.
Why it's similar. Bianca Saunders and Ahluwalia both offer contemporary menswear with innovative, relaxed silhouettes.
What changes. Focus on twisted pattern-cutting in plain cloth
Ahluwalia is Priya Ahluwalia's London label, reworking vintage and deadstock cloth through patchwork, print and knit across menswear and womenswear.
Why it's similar. Directly tied to Ahluwalia with shared values in sustainability and contemporary style.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Why it's similar. Both brands have a colorful and eclectic approach to design, often incorporating unique patterns.
What changes. Established European house, no upcycling premise
Barcelona label founded in 2014 by Paloma Lanna, making artful, small-batch knitwear and relaxed womenswear and menswear.
Why it's similar. Artistic, colorful, and contemporary approach with similar premium natural materials.
Paris label founded in 2017, known for its crescent-moon monogram jersey and upcycled, regenerated textiles.
London womenswear label founded by Emma Hill, known for bold printed dresses, embellished denim and crochet knits using recycled and organic fabrics.
London label founded in 2014 by Grace Wales Bonner, pairing Black diaspora research with tailoring, knitwear and long-running adidas Originals collaborations.
French house founded in 1970 by Kenzo Takada, LVMH-owned since 1993 and led by Japanese streetwear designer Nigo since 2021.
London menswear label founded by Craig Green, known for sculptural, deconstructed workwear in quilted, strapped and padded forms.
London label founded by Jonathan Anderson in 2008, known for gender-fluid, craft-led design, sculptural knitwear and Bumper and Chain bags.
Jaipur menswear label using hand embroidery, block printing and handloom textiles from Indian artisans in relaxed contemporary shirting and separates.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Bode | Contemporary | More premium |
| 2 | VITELLI | Upcycled knits | Similar |
| 3 | Nicholas Daley | Heritage | More premium |
| 4 | Feben | Statement pieces | Similar |
| 5 | Bianca Saunders | Contemporary | Similar |
| 6 | Ahluwalia | Contemporary | Similar |
| 7 | Dries Van Noten | Contemporary | More premium |
| 8 | Paloma Wool | Contemporary | Similar |
| 9 | Marine Serre | More premium | |
| 10 | Damson Madder | Cheaper | |
| 11 | Wales Bonner | More premium | |
| 12 | Kenzo | More premium | |
| 13 | Craig Green | More premium | |
| 14 | JW Anderson | More premium | |
| 15 | Harago | Similar |
Bode is the top match, known for its sustainable materials and unique prints that create contemporary menswear pieces aligning closely with Ahluwalia's ethos.
Mara Hoffman and Ahluwalia Studio are mid-range options offering similar design philosophies. Paloma Wool also provides affordable, artistic choices with premium materials.
Bode excels in vintage-inspired prints with a sustainable edge, whereas Ahluwalia offers a more culturally eclectic approach. The best choice depends on your style preference and the design narratives you value.
Ahluwalia is celebrated for its vibrant fusion of Nigerian and Indian heritage, crafting sustainable, culturally rich fashion pieces that stand out through their innovative use of repurposed materials.
Check out Damson Madder and Paloma Wool in the mid-range section for colorful, sustainable clothing that retains the essence of Ahluwalia's stylish narratives.
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