discoWe compared 17 brands similar to Craig Green on fit, price and aesthetic — skewing more affordable (7 of 17), led by Toogood and Junya Watanabe.
If you're a fan of Craig Green and his avant-garde, innovative aesthetic, you'll likely appreciate brands like Junya Watanabe, Raf Simons, and Rick Owens. Each of these labels shares a commitment to pushing the boundaries of design while offering unique takes on structure and style. Whether you're drawn to Junya Watanabe's colorful fluidity, Raf Simons' minimalist approach, or Rick Owens' dark elegance, these brands embody the spirit of modern luxury fashion that resonates with Craig Green's vision.
London label by sisters Faye and Erica Toogood, making unisex, size-inclusive clothing built on sculptural volumes and British workwear archetypes.
Why it's similar. Sculptural workwear volumes from a London studio
What changes. Craft/homeware-adjacent, less runway avant-garde
Tokyo label under the Comme des Garcons umbrella, known for technical fabrics, patchwork, deconstructed tailoring and heavy workwear collaborations.
Why it's similar. Both brands share an avant-garde ethos and a focus on innovative designs with unique silhouettes.
What changes. More patchwork and collab-driven military archetypes
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Why it's similar. Radical pattern-cutting as the whole premise
What changes. Broader sub-label ecosystem, conceptual rather than utilitarian
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Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Both brands are recognized for their avant-garde style and experimental designs pushing fashion boundaries.
What changes. Luxury house breadth and heavy accessory business
Closed Belgian label (1995–2022) from designer Raf Simons, known for slim tailoring, oversized outerwear and youth-subculture graphics.
Why it's similar. Both brands excel in avant-garde aesthetics and tailored fits, showcasing a modern approach to luxury menswear.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Both brands embrace avant-garde design, characterized by unconventional cuts and a strong architectural influence.
What changes. Gothic glamour rather than workwear utility
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
Why it's similar. Both brands feature avant-garde designs with a focus on sculptural and deconstructed silhouettes.
Founder-led Paris label mixing Provençal-inflected minimalism, cropped tailoring and miniature Le Chiquito bags with theatrical outdoor runway shows.
Why it's similar. Avant-garde style with tailored fit and bold colors. Architectural silhouettes maintain some resemblance.
Japanese house founded in 1970, known for engineered pleating, A-POC construction and Bao Bao bags across its Pleats Please and Homme Plissé lines.
Why it's similar. Both brands employ innovative materials and have a creative approach towards silhouette and fit.
Hong Kong label by Tuff Leung producing dystopian sci-fi techwear: panelled, multi-pocket military garments across its PRMTVSM and PMU lines.
Why it's similar. Avant-garde style with architectural and deconstructed silhouettes. Technical materials are a strong overlap.
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.
Barcelona diffusion line of Boris Bidjan Saberi, blending avant-garde tailoring with skate and technical sportswear; ceased operations with the main label in July 2025.
Jun Takahashi's Tokyo label, founded 1990, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.
Tokyo label by Chitose Abe that hybridizes contrasting fabrics and garment archetypes into spliced tailoring, knitwear and outerwear.
Sydney avant-garde label by Lyna Ty and Melvin Tanaya, known for fabric-led oversized tailoring and its ongoing adidas Originals collaboration.
What changes. Softer and less strapped/harnessed construction
Italian avant-garde label by Maurizio Amadei, based near Rome, known for minimally seamed garments, one-piece leather bags and hand-finished footwear.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Toogood | Sculptural workwear | Similar |
| 2 | Junya Watanabe | Avant-garde | Similar |
| 3 | Comme des Garçons | Avant-garde cutting | Similar |
| 4 | Maison Margiela | Avant-garde | Cheaper |
| 5 | Raf Simons | Avant-garde | Similar |
| 6 | Rick Owens | Avant-garde | Similar |
| 7 | Alexander McQueen | Avant-garde | Cheaper |
| 8 | JACQUEMUS | Avant-garde | Similar |
| 9 | Issey Miyake | Contemporary | Cheaper |
| 10 | Hamcus | Avant-garde | Similar |
| 11 | A-COLD-WALL | Cheaper | |
| 12 | Ann Demeulemeester | Cheaper | |
| 13 | 11 BY BORIS BIDJAN SABERI | Similar | |
| 14 | UNDERCOVER | Cheaper | |
| 15 | Sacai | Cheaper | |
| 16 | Song for the Mute | Similar | |
| 17 | M.A+ | Similar |
The brand most similar to Craig Green is Junya Watanabe. Its innovative and avant-garde designs share a common ethos with Craig Green’s distinct style.
For more affordable options, consider exploring brands like A.W.A.K.E. Mode and Alexander McQueen, both positioned within the Luxury price segment.
Junya Watanabe and Craig Green both excel in avant-garde innovation. Watanabe often offers a more colorful and fluid approach, while Craig Green emphasizes structured, utilitarian designs.
Craig Green is renowned for its sculptural silhouettes and utilitarian aesthetics. The brand stands out with its groundbreaking approach to traditional menswear, blending art with function.
Luxury brands similar to Craig Green include A.W.A.K.E. Mode, Alexander McQueen, and Maison Margiela. These brands offer intricate designs and avant-garde styles within the Luxury or Ultra-luxury segments.