12 Tribe

12th Tribe is a Los Angeles women's label founded by Demi Marchese, who began by reselling vintage finds and shooting friends in curated looks before building a direct-to-consumer line. The range covers going-out dresses, denim, knit sets, linen separates and globally inspired jewelry, with a California-bohemian aesthetic rooted in festival dressing and Coachella styling. Growth has come through Instagram- and creator-led marketing rather than outside funding, and the independently owned brand has expanded from e-commerce into physical retail, including a store on Abbot Kinney Boulevard in Venice.