82% matchBand Of The Free
LA bohemian printed dresses in the same festival register
What changes: More wholesale-driven and print-focused, less going-out/nightlife
Brand profile
12 Tribe
Los Angeles direct-to-consumer women's label blending California-bohemian festival dressing with going-out dresses, denim, knits and jewelry.
Los AngelesOrigin
WomenswearFocus
StreetwearStyle
$$Price
3 brands like 12 Tribe like Band Of The Free, Above Average Studio, Explicit Poets →
What to know about 12 Tribe
A women's line, not menswear
12th Tribe is a Los Angeles women's label: going-out dresses, denim, knit sets, linen separates and jewelry rather than the basics its category tags suggest.
Festival dressing is the reference
The California-bohemian look is built around Coachella and going-out styling, which shapes the dresses, knit sets and linen separates more than any seasonal trend.
Grown on Instagram, not funding
Founder Demi Marchese started by reselling vintage and shooting friends, and the brand stayed independently owned, scaling through creator marketing into a Venice store.
If you like 12 Tribe
82% match
64% matchAbove Average Studio
Demi-fine stacking jewelry to layer with the same looks
What changes: Jewelry only, no apparel; cleaner minimal styling
60% matchExplicit Poets
Affordable statement eyewear for the same vacation styling
What changes: Single-category eyewear specialist, Europe-based
Brand facts
12th Tribe is a Los Angeles women's label founded by Demi Marchese, who began by reselling vintage finds and shooting friends in curated looks before building a direct-to-consumer line. The range covers going-out dresses, denim, knit sets, linen separates and globally inspired jewelry, with a California-bohemian aesthetic rooted in festival dressing and Coachella styling. Growth has come through Instagram- and creator-led marketing rather than outside funding, and the independently owned brand has expanded from e-commerce into physical retail, including a store on Abbot Kinney Boulevard in Venice.
- Founded
- 2015
- Origin
- Los Angeles, United States
- Made in
- USA, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary