Brand profile
A New Medium
Small-batch American menswear label from Iron Shop Provisions founder Josh Guillory, reworking militaria and Ivy League staples in heritage fabrics.
Lake CharlesOrigin
MenswearFocus
Workwear / HeritageStyle
$$Price
4 brands like A New Medium like Engineered Garments, Beams Plus, Gitman Vintage →
What to know about A New Medium
A retailer's own label, not a startup
It's the house line from Iron Shop Provisions, a Louisiana denim and workwear store, so it sits on the same racks as Iron Heart and Freenote Cloth.
Militaria and Ivy, reworked
The range pulls from military patterns and Ivy League staples: oxford and flannel shirting, tees, knitwear, outerwear and trousers.
Small runs, roughly $200
Production is limited-batch and sold only through the brand's site and the Lake Charles and New Orleans stores, averaging about $200 a piece.
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If you like A New Medium
86% matchEngineered Garments
Military and workwear patterns reworked in small runs
What changes: Higher price, more experimental pattern-cutting
85% matchBeams Plus
Ivy and military archive filtered through Tokyo lens
What changes: Bigger seasonal range, import pricing
78% matchGitman Vintage
Archive shirting focus with heritage fabrics
What changes: Shirts only, no outerwear or knits
76% matchTodd Snyder
American classics reworked, more polished styling
What changes: Corporate-backed scale, dressier tailoring
Brand facts
A New Medium is the in-house menswear label of Iron Shop Provisions, the Lake Charles, Louisiana denim and workwear retailer founded by former blacksmith Josh Guillory. The name marks his shift from iron to textiles. The small-batch collection reinterprets classic militaria and Ivy League staples, spanning oxford and flannel shirting, tees, knitwear, outerwear and trousers. Pieces are produced in limited runs and sold through anewmedium.com and Iron Shop's Lake Charles and New Orleans stores, averaging roughly $200 alongside stocked heritage labels such as Iron Heart and Freenote Cloth.
- Founded
- 2024
- Origin
- Lake Charles, United States
- Price
- $$
- Typical prices
- Shirts $225–$240 · Caps hats $49–$68 · T-shirts $85–$90
- Focus
- Menswear
- Styles
- Workwear / Heritage, Urban prep / Ivy