Brand profile

Abercrombie & Fitch

American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.

New York CityOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price

21 brands like Abercrombie & Fitch like American Eagle Outfitters, Gap, J. Crew →

A man wearing a floral Abercrombie & Fitch white shirt and light grey shorts with brown shoes

What to know about Abercrombie & Fitch

Denim carries the assortment

The line is built around jeans — Curve Love, Sloane and ultra high-rise fits — with t-shirts, linen-blend sets and the YPB activewear label filling in around them.

The 1990s logo era is over

The heavy-branding moment has largely been retired; the current range leans toward plainer wear-to-work basics rather than chest logos.

Sporting outfitter turned mall specialty

Founded in 1892 as a Manhattan sporting-goods store, it now runs from New Albany, Ohio as a public company (NYSE: ANF) alongside Hollister, Gilly Hicks and abercrombie kids.

Known forJeans & denimT-shirts & graphic tees

How Abercrombie & Fitch fits

Overall fit

mixed

Fit varies significantly by product line, with many finding tops slim and trousers/jeans offering multiple dedicated fits, so most shoppers pick based on the named fit rather than a single house standard.

Tip: Check the specific fit name (e.g. Curve Love, Athletic, Slim) as sizing varies widely across A&F's product lines.

fit varies by lineCurve Love roomier through hipsathletic fit for topssize up in slim tees

Medium confidence · based on 18 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizeslim and muscle fits availableChoose the muscle fit only if you want a very trim cut through the torso.
Jeans & denimtrue to sizemultiple fits from skinny to relaxed; Curve Love adds hip/thigh roomOrder your usual waist and choose the fit name that matches your body; Curve Love helps those with a waist-hip differential.
Jacketstrue to sizeregular to slightly relaxedOrder your usual size; layer-friendly outerwear tends to run true.
T-shirts & graphic teesslightly smallslim to muscle fit for men, cropped/fitted styles for womenConsider sizing up if you prefer a relaxed drape, as many tees fit close to the body.
Trousers & pantstrue to sizeranges from slim to ultra high-rise wide legPick the rise and leg shape by fit name; most run true to labeled size.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Abercrombie & Fitch

See all 21 brands like Abercrombie & Fitch →

Abercrombie & Fitch fit questions

Does Abercrombie & Fitch run big or small?

Abercrombie & Fitch varies by piece. Check the specific fit name (e.g. Curve Love, Athletic, Slim) as sizing varies widely across A&F's product lines. Fit varies significantly by product line, with many finding tops slim and trousers/jeans offering multiple dedicated fits, so most shoppers pick based on the named fit rather than a single house standard.

How does Abercrombie & Fitch fit?

Fit varies significantly by product line, with many finding tops slim and trousers/jeans offering multiple dedicated fits, so most shoppers pick based on the named fit rather than a single house standard. Overall shape: varies by fit line, generally slim to relaxed.

How do Abercrombie & Fitch shirts & overshirts fit?

Abercrombie & Fitch shirts & overshirts fits true to size. Choose the muscle fit only if you want a very trim cut through the torso. Shape: slim and muscle fits available.

How do Abercrombie & Fitch jeans & denim fit?

Abercrombie & Fitch jeans & denim fits true to size. Order your usual waist and choose the fit name that matches your body; Curve Love helps those with a waist-hip differential. Shape: multiple fits from skinny to relaxed; Curve Love adds hip/thigh room.

How do Abercrombie & Fitch jackets fit?

Abercrombie & Fitch jackets fits true to size. Order your usual size; layer-friendly outerwear tends to run true. Shape: regular to slightly relaxed.

Brand facts

Abercrombie & Fitch is a US specialty retailer that began as a Manhattan sporting-goods outfitter in 1892 and now sells casual contemporary apparel from headquarters in New Albany, Ohio. The line centers on denim, including the Curve Love fit, Sloane and ultra high-rise trousers, linen-blend sets, and the YPB activewear label. Sibling brands include Hollister, Gilly Hicks and abercrombie kids. Publicly traded as NYSE: ANF and led by CEO Fran Horowitz, it remains independent, with the logo-heavy 1990s branding largely retired in favour of wear-to-work basics.

Founded
1892
Origin
New York City, United States
Made in
Vietnam, China, Bangladesh, Cambodia, India, Indonesia, Philippines
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Urban prep / Ivy, Minimalist / Contemporary, Streetwear

Keep exploring