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Your guide to American streetwear

The brands to know, what they do best, and the scenes that shaped them. Find your starting point, from skate-shop graphics to luxury denim.

Explore the brandsShopping in the USA
123 brands

Researched by Disco editors · Updated · How we research brands

A man wearing a navy cap, a multicolour patchwork knit chore jacket over a white tee, navy wide-leg trousers and white New Balance sneakers, standing with his hands in his pockets against a weathered ochre wall beside a white radiator on a herringbone wood floor.
Prep & premium sportswear · Aimé Leon Dore
A man wearing a black leather racer jacket with a cream AMIRI logo stripe and cream sleeve panels, faded black ripped wide-leg jeans, and black-and-white sneakers, standing full length against a grey studio backdrop.
Luxury streetwear · AMIRI
A man wearing a washed purple cap, a white long-sleeve ringer tee with a navy collar, the Stüssy script logo and a 'Tri County Champions' star graphic, light blue and maroon striped sleeves, black straight-leg jeans and black boots, standing with his hands in his pockets against a white studio wall.
Graphic tees & logos · Stüssy

Find your corner of American streetwear

Pick the one that looks most like you, or browse without choosing. The picks and the full list follow your choice.

If you already like…

Start from a brand you know. Each pairing says what's similar and what changes.

  • If you like Palace→ Supreme or QuartersnacksSame skate-label formula from New York: Supreme for weekly drops, Quartersnacks for wry city in-jokes.Similar price · New York skate
  • If you like Polo Ralph Lauren→ Aimé Leon Dore or Noah NYCSame rugby shirts, oxfords and Ivy staples, mixed with skate, surf and 1990s New York streetwear.Similar price or a step up · prep with street roots
  • If you like Fear of God ESSENTIALS→ MadhappySame premium fleece basics, hoodies and sweatpants, from a Los Angeles label.A step up in price · fleece first
  • If you like Kapital→ BodeSame craft-first way with old cloth: antique textiles and hand embellishment instead of boro patchwork.Similar price · one-of-a-kind pieces
  • If you like Represent→ Rhude or AMIRISame luxury-priced graphic jersey and leather; Rhude leans motorsport, AMIRI rock and distressed denim.Bigger budget · LA luxury
  • If you like Human Made→ Brain Dead or Cactus Plant Flea MarketSame playful graphics on tees and hoodies; Brain Dead draws on comics, CPFM on puff-print smileys.Similar price · graphics first

American brands to know

Two starting points for each style. Choose a style above to see only those.

Supreme$$

Supreme is the reference point most American streetwear gets measured against, for better or worse. Its weekly drops set the rhythm a lot of other labels copied.

Start with Box-logo hoodies, plus the skate decks and accessories that come with each season

Skate labels · Familiar starting pointExplore →
Stüssy$$

Stüssy turned a surfboard signature into a clothing line, and that template still runs through American graphic streetwear.

Start with Signature-logo tees and the basic hoodie; the 8-Ball graphics if you want the classic

Graphic tees & logos · Familiar starting pointExplore →
Aimé Leon Dore$$$

Aimé Leon Dore showed that American streetwear could borrow from prep and tailoring without losing its street references. A lot of the country's prep-leaning labels now follow its lead.

Start with Knitwear, rugby shirts and the collaboration sneakers

Prep & premium sportswear · Familiar starting pointExplore →
Noah NYC$$

Noah pairs skate and surf roots with classic American menswear and is open about how it sources. It's the grown-up option if Supreme feels too young.

Start with Rugby shirts, oxford shirts and the seasonal outerwear

Prep & premium sportswear · Independent pickExplore →
Brain Dead$$

Brain Dead is the strongest case for the graphics-first side of the American scene. Its art comes from post-punk, underground comics and design history, not from logos.

Start with Printed tees and the cut-and-sew knitwear

Graphic tees & logos · DiscoveryExplore →
AMIRI$$$$

AMIRI is where American streetwear meets luxury pricing. Its denim is distressed by hand and priced like designer ready-to-wear.

Start with Hand-distressed denim and the leather jackets

Luxury streetwear · SplurgeExplore →
The Quiet Life$$

The Quiet Life has made graphic headwear and tees since 1997 at prices most shoppers can manage. It's an easy first purchase from an independent label.

Start with Caps and photo-graphic tees

Graphic tees & logos · Cheapest way inExplore →

Every brand here was founded in the USA or is run from there. How we decide what counts.

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What the USA makes especially well

Four details to look for, and why they matter.

A person wearing a black cap, a camo hoodie with large black gothic-letter graphics across the chest and sleeves, baggy black track pants with white piping, and black sneakers, standing hands-in-pocket before a painted New York skyline backdrop.

New York skate labels

Look for Decks sold alongside the clothes, and graphics built on New York in-jokes

Why it matters Selling decks marks a label that grew out of skating; the city in-jokes show who the clothes are made for first.

Explore Supreme →
A man wearing a dark green NY Mets cap, an olive hooded parka worn open over a cream crewneck sweater with a chain-link pattern, washed khaki-brown wide-leg jeans and white retro sneakers, standing with his hands in his pockets against a weathered ochre wall beside an old radiator.

Prep-leaning premium sportswear

Look for Rugby shirts, cable knits and tailored trousers in the same range as hoodies and sneakers

Why it matters The prep side means these pieces also work with classic menswear, not only with other streetwear.

Explore Aimé Leon Dore →
A man wearing red-tinted sunglasses, a black T-shirt with a yellow-to-pink gradient MA logo on the chest, faded black skinny jeans with ripped knees backed in pink, and black-and-white skeleton sneakers, standing full length against a grey studio backdrop.

Los Angeles luxury streetwear

Look for Denim distressed by hand, real leather and heavy jersey, priced like designer ready-to-wear

Why it matters The finishing is where the money goes; without it you are paying designer prices for a logo.

Explore AMIRI →
A man wearing a pale-yellow Brain Dead 'Ibiza' graphic tee, sky-blue panelled shorts, white crew socks and green-and-silver runners, standing on a floodlit football field at night with a goal in the background.

California graphic tees

Look for Tees and headwear led by the print: surf, punk, comics and pop-culture references

Why it matters These labels start with the graphic, so the print is what you are buying; pick the reference you actually like.

Explore Stüssy →

From everyday to enthusiast

If you know PacSun and want a next step. Each step costs more and asks more of you; it isn't a ranking of quality, and you don't need to climb it in order.

  1. Step 1$

    Everyday staples

    Graphic tees, caps and mall basics at the lowest prices on this page.

    • PacSunRetailer + house labels
    • Riot SocietyBrand
    • The Quiet LifeBrand
    • QuartersnacksBrand

    Start with A graphic tee and a cap

  2. Step 2$$

    Skate and graphic labels

    Skate and graphic labels with a culture behind them, sold in drops.

    • StüssyBrand
    • SupremeBrand
    • PLEASURESBrand
    • Brain DeadBrand

    Start with A logo or graphic hoodie

  3. Step 3$$$

    Premium sportswear and prep

    Better fabrics and prep-leaning cuts in place of loud graphics.

    • Aimé Leon DoreBrand
    • KithBrand + retailer
    • Noah NYCBrand
    • MadhappyBrand

    Start with A knit or a heavyweight fleece set

  4. Step 4$$$$$

    Designer and luxury streetwear

    Designer construction and designer prices; each piece a considered buy.

    • AMIRIBrand
    • RhudeBrand
    • BodeBrand
    • Rick OwensBrand

    Start with One pair of jeans or one jacket

Travelling?

Shopping in the USA

A limestone corner building shot from the sidewalk, with a red Supreme box-logo sign mounted above the ground-floor corniceNew YorkThe home of skate-shop streetwear and the prep-leaning premium labels that grew out of it. Queens, SoHo and Brooklyn each have a claim.Noho · Nolita · Lower East SidePhoto: Kidfly182, CC BY-SA 4.0, via Wikimedia CommonsWhere to shop in New York →
Los AngelesCity guide coming
Covers the whole price range, from cheap graphic tees to luxury denim. Graphics-first labels and designer streetwear grew up side by side here.Fairfax District · La Brea Avenue · Sunset Strip

All American brands

The full list Disco covers. Search, or narrow by style, category and price.

Showing 12 of 123 brands
  • American streetwear90
  • A man wearing an Amiri coaches jacket with black pantsAMIRI$$$$Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.Luxury streetwear · Jeans & denim · Los AngelesProfile →
  • A man wearing a pink floral print Bode jacket, brown shorts and high black socksBode$$$$New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.Workwear & Americana · Shirts & overshirts · New York CityProfile →
  • A man sitting on a chair wearing a Rhude Racing hat, button up jacket and black pantsRhude$$$$Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.Luxury streetwear · Shirts & overshirts · Los AngelesProfile →
  • A man wearing a Carhartt WIP black graphic button-up with blue pants and branded carhartt beltCarhartt WIP$$European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.Workwear & Americana · Jackets · Weil am RheinProfile →Associated with the USA
  • A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoesRick Owens$$$$$Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.Luxury streetwear · Outerwear · Los AngelesProfile →
  • A man wearing a white smiley face Chinatown Market t-shirt and black pantsMARKET$$Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.Graphic tees & logos · T-shirts & graphic tees · Los AngelesProfile →
  • A man wearing a Cactus Plant Flea Market outfit with a yellow mascotCactus Plant Flea Market$$$American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.Graphic tees & logos · Hoodies & sweatshirts · New York CityProfile →
  • A black studded denim jacket with punk patches from PLEASURESPLEASURES$$Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.Graphic tees & logos · T-shirts & graphic tees · Los AngelesProfile →
  • A man wearing a Supreme NYC style colorful graphic coaches jacket with a supreme box logo hatSupreme$$New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.Skate labels · Caps & hats · New York CityProfile →
  • A man wearing a white and brown Stussy fleece with a brown jacket underneathStüssy$$American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.Graphic tees & logos · T-shirts & graphic tees · Laguna BeachProfile →
  • A man with long hair wearing a green Anti Social Social Club t-shirt while holding a lime green small duffle bagAnti Social Social Club$$Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.Graphic tees & logos · T-shirts & graphic tees · Los AngelesProfile →
  • A man in a black Awake NY short-sleeve button up with a colorful floral print and black shortsAwake NY$$New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.Skate labels · T-shirts & graphic tees · New York CityProfile →

Background

The brief history of American streetwear
  1. 1980sA surfboard signature becomes a clothing line. In 1980, Shawn Stüssy was shaping surfboards in Laguna Beach and signing them in a graphic hand. The signature moved onto tees and became the template for American graphic streetwear.
  2. 1989-94American workwear goes abroad. In 1989 Edwin Faeh began importing American products such as Carhartt into Europe. In 1994 he set up Work In Progress as Carhartt's exclusive European distributor, and from 1996 it made its own Carhartt line under licence, so the European spin-off kept the American lineage.
  3. 1994Supreme opens on Lafayette Street. James Jebbia opened a small skate shop on Lafayette Street, just off Broadway, in April 1994. It became the base of New York's skate-led streetwear.
  4. 1994-2003An LA designer heads for Paris. Rick Owens started his line in Los Angeles in 1994. In 2003 he moved himself and the business to Paris, showing early on that LA labels could reach the luxury level.
  5. 2001-2013Skaters make their own labels. Jason Dill started Fucking Awesome in 2001 as a DIY clothing label. In New York, Alltimers followed in 2013 with joke-driven graphics, keeping skate humour at the centre of the scene.
  6. 2011-2024Queens goes upmarket, and the skate wave thins out. Kith opened in 2011, and Aimé Leon Dore launched in Queens in 2014. Both moved New York streetwear towards premium sportswear and prep. Alltimers closed in 2024 after 11 years.
What counts as a American brand

A brand is American here if it was founded in the United States or is based there today, and we say which; being made there, having an American founder or having an American look isn't enough.

Rick Owens · Founded here
Owens launched the line in Los Angeles in 1994, then moved himself and the business to Paris in 2003. It counts because of where it was founded, not where it works now.
Stüssy · Founded here
It started in Laguna Beach, California, and is now headquartered in Irvine. It qualifies on both counts, but it belongs to Orange County, not Los Angeles.
Paterson Tennis · Based here
German Nieves named the label after Paterson, New Jersey, where he grew up. It's listed under the national scene, not under New York City.
Carhartt WIP · Carhartt in Europe
Carhartt WIP is Carhartt's European arm: Work In Progress began in 1994 as the American brand's distributor in Europe and has made its own line under licence since 1996. It's listed with its American parent, though it is run from Germany.
What clothing brands are from the United States?

It depends on the look you want. For skate labels: Supreme, Quartersnacks, Awake NY, Paterson Tennis and Fucking Awesome. For graphic tees and logos: Stüssy, Brain Dead, PLEASURES, The Quiet Life, Cactus Plant Flea Market and Anti Social Social Club. For prep and premium sportswear: Aimé Leon Dore, Noah NYC, Kith, Saturdays NYC and Madhappy. For workwear and Americana: Bode and Adsum. For luxury streetwear: AMIRI, Rhude, 424, Rick Owens and Alexander Wang. For cheap basics: PacSun and Riot Society. Alltimers was a New York skate label until it closed in 2024, so its pieces now come second-hand.

Is a made-in-USA label the same as an American brand?

No. Here a brand is American if it was founded in the United States or is based there today, wherever it manufactures. Rick Owens started in Los Angeles in 1994 and moved the business to Paris in 2003, so it counts as founded here. Stüssy started in Laguna Beach and is now headquartered in Irvine. Carhartt WIP is Carhartt's European arm: Edwin Faeh set it up in 1994 to distribute Carhartt in Europe, and it has made its own line under licence since 1996. If production matters to you, check the care label rather than the brand's nationality.

Where should I shop for American streetwear in the US?

Start with the brands' own shops and websites, where drops land first. In New York, the city's tourism office points to Kith on Lafayette Street in Noho, which also stocks Rhude, and to Noah's store on Mulberry Street in Nolita. In Los Angeles, the tourism board's streetwear itinerary covers the Fairfax District, La Brea Avenue and Supreme's flagship on the Sunset Strip. Kith also has stores in Brooklyn, Chicago, Miami and West Hollywood, and PacSun is the mall-level route into graphic tees and denim.

Which brand should I start with for the look I want?

If you want skate graphics, a Supreme box-logo hoodie. If you want graphic tees, Stüssy's signature-logo tees, or Brain Dead if you want louder art. If you want prep, Aimé Leon Dore's knitwear and rugby shirts, or Noah NYC's rugby and oxford shirts. If you want a cheap first purchase from an independent label, a cap or tee from The Quiet Life. If the budget allows, AMIRI's hand-distressed denim.

Are there cheaper ways into the more expensive labels?

Mostly through the cheaper end of the same look. In our price data, PacSun, Riot Society, The Quiet Life, Quartersnacks and PLEASURES are the lowest-priced labels here. Supreme, Stüssy and Brain Dead sit in the middle, Aimé Leon Dore, Kith and Madhappy a step above, and AMIRI, Rhude, Bode, Rick Owens and Alexander Wang at the top. Sold-out drops often turn up on resale sites above retail, so compare with the original price before you pay.

Which American streetwear labels have closed or changed hands?

Alltimers, the joke-driven New York skate label, closed in 2024 after 11 years. Supreme was owned by VF Corporation from 2020 and has belonged to the eyewear group EssilorLuxottica since 2024. Anti Social Social Club has been wholly owned by Marquee Brands since May 2022. Kith, Aimé Leon Dore and Noah NYC are still run from New York.

RelatedBest of NYC Streetwear →Best Streetwear San Francisco →

How we chose: every brand here is in Disco's directory, placed by where it was founded or is based today. Styles, picks and pairings are editorial, drafted from the catalog and published sources; researched, not wear-tested.

Sources

  1. en.wikipedia.org
  2. carhartt-wip.com
  3. highsnobiety.com
  4. wwd.com
  5. skatevideosite.com
  6. rizzoliusa.com

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