#1AMIRI
Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Best of American Streetwear
29 brands · Brands by cityThis is a guide to the American streetwear scene for shoppers deciding where to spend, from $30 graphic tees to four-figure distressed denim. The short verdict: New York and Los Angeles split the list almost evenly — NYC gives you skate-rooted and prep-leaning labels (Supreme, Aimé Leon Dore, Alltimers), LA gives you luxury streetwear and graphics-first brands (AMIRI, Rhude, Brain Dead). Two entries are here for lineage rather than origin, and we flag them below.
#1
#2Bode
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
#3Rhude
Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.
#4Carhartt WIP
European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.
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#5Rick Owens
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
#6MARKET
Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#7Cactus Plant Flea Market
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
#8PLEASURES
Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.
#9Supreme
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
#10Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
#11Anti Social Social Club
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
#12Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#13Noah NYC
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
#14Anna Sui
Independent New York label mixing Victorian and 1960s-70s references with rock-and-roll styling in printed dresses, embroidery and clashing colour.
#15Kith
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
#16Alexander Wang
New York luxury label from designer Alexander Wang, known for black-heavy downtown sportswear, body-conscious knits and studded leather bags.
#17Aimé Leon Dore
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
#18Saturdays NYC
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
#19Paterson Tennis
Founder-owned New Jersey skate label mixing 1990s tennis and heritage-sport references into tees, hoodies, warm-ups and caps.
#20Brain Dead
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
#21PacSun
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
#22Riot Society
Los Angeles graphic-tee label offering illustrative animal, floral and pop-culture prints across affordable men's, women's and kids' streetwear.
#23Madhappy
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
#24424
Los Angeles label by Guillermo Andrade, pairing oversized workwear and sportswear shapes with slogan graphics, grown out of the FourTwoFour on Fairfax boutique.
#25The Quiet Life
Independent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
#26Quartersnacks
Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.
#27Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#28Alltimers
New York skate brand, closed in 2024, that made decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
#29Fucking Awesome
A skater-run American label from Jason Dill and Anthony Van Engelen, known for provocative collage graphics on decks and streetwear.
How we define "American" here
Eligibility is by founding location first, with current base, parent-brand heritage and cultural influence treated separately. Twenty-eight of the twenty-nine labels were founded in the United States. One is kept for lineage and flagged: Carhartt WIP is the European fashion arm of American workwear brand Carhartt, founded in 1994 and run under licence from Weil am Rhein, Germany — American parent, German operation. Palm Angels, often filed as American, was founded in Milan in 2015 by Francesco Ragazzi and manufactures in Italy; its subject matter is Los Angeles skate culture, not its origin, so it is not on this list. Note also that Chinatown Market now trades as MARKET, renamed in 2021, and that PacSun is a roughly 300-store retailer stocking its own labels plus third-party skate brands, not a designer label.
Price positioning
Entry level sits with graphic-led labels: Riot Society keeps most tees and hoodies well under $100, and Pleasures, The Quiet Life, Quartersnacks and Alltimers land in the same low-to-mid band. Mid-tier is the deepest layer — Supreme, Stüssy, Awake NY, Noah, Saturdays NYC, Brain Dead, Adsum, Paterson and Fucking Awesome. Above that, Kith, Aimé Leon Dore, Madhappy, Cactus Plant Flea Market, 424 and Anna Sui. Luxury means AMIRI, Bode and Rhude, with Rick Owens and Alexander Wang at the top.
Choosing by aesthetic
Want clean, wearable, city-and-surf basics? Saturdays NYC, Adsum and Noah cut mid-weight and muted, with Noah adding Ivy tailoring and published sourcing. Want prep filtered through 1990s New York? Aimé Leon Dore and Kith, both heavy on knitwear and sneaker collaborations. Want graphics and humour? Brain Dead, Alltimers, Quartersnacks, MARKET and Cactus Plant Flea Market, the last two built on smiley motifs and limited drops. Want skate credibility from people who actually skated? Fucking Awesome, Alltimers, Quartersnacks and Paterson.
On fit: Carhartt WIP, 424 and Brain Dead run boxy and oversized by design; AMIRI's tailoring is deliberately loose; Alexander Wang leans body-conscious and black-heavy. Several labels here are drop-based — Supreme releases weekly, CPFM and Anti Social Social Club post limited and often unannounced drops, so expect to miss things. Bode is the outlier: antique textiles and hand-embellishment mean many pieces are one-of-a-kind and won't restock.
Top streetwear brandsStyle guide →Best of NYC StreetwearCity guide · 20 →Best Streetwear San FranciscoCity guide · 8 →
Common questions
Which brands on this list aren't actually American-founded?
One. Carhartt WIP was founded in 1994 as Carhartt's European distributor and operates from Weil am Rhein, Germany, under licence — the parent workwear brand is American, the fashion arm is not. It stays because its lineage is central to American streetwear. Palm Angels, often assumed American, was founded in Milan in 2015 and produces in Italy, so it is not on this list.
What are the most affordable American streetwear brands here?
Riot Society is the cheapest entry point, with most tees and hoodies well under $100. Pleasures, The Quiet Life, Quartersnacks and Alltimers also sit in the low-to-mid tier, as does PacSun — though PacSun is a retailer selling its own labels alongside third-party brands rather than a design house.
Is AMIRI worth the price?
It depends what you want from it. AMIRI is a luxury house: Mike Amiri started by hand-distressing one-off pieces for musicians, and the leather-patchwork MX1 jeans, biker jackets and loose tailoring are built accordingly. If you want the rock-and-roll silhouette without luxury pricing, Rhude offers similar West Coast nostalgia in graphic tees and camp shirts, and Pleasures covers punk-leaning graphics far cheaper.
Has ownership changed at any of these brands?
Several. Supreme was acquired by EssilorLuxottica for $1.5 billion in October 2024. Anti Social Social Club has been owned by licensing firm Marquee Brands since May 2022. LVMH Luxury Ventures holds minority stakes in Aimé Leon Dore and Madhappy, OTB Group holds one in AMIRI, and Stüssy has been run by the Sinatra family since the mid-1990s.
Where can I buy these brands?
Most sell direct from their own sites and stores — Supreme runs about 17 shops worldwide, Noah has SoHo, LA, London and Tokyo, Kith spans SoHo to Seoul, and Rick Owens, AMIRI and Brain Dead all operate their own retail. For wholesale, Awake NY stocks at SSENSE and Dover Street Market, Pleasures at HBX and Feature, and skate labels like Alltimers and Quartersnacks go through skate shops first. disco is a directory, so we point you to the brands and their stockists rather than selling anything ourselves.