#1AMIRI
Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Best of American Streetwear
● 30 brands · Brands by cityThis page is for anyone building an American streetwear wardrobe and deciding where to spend — from $40 skate-shop tees to $1,000 distressed denim. The short verdict: Supreme, Stüssy and Fucking Awesome still set the skate-rooted baseline, Aimé Leon Dore, Kith and Noah handle the elevated everyday, and AMIRI, Rhude and Bode are the luxury end where streetwear turns into runway. Ownership has shifted a lot lately — Supreme now sits under EssilorLuxottica, Palm Angels under Bluestar Alliance — so check who makes what before you buy.
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#2Bode
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
#3Rhude
Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.
#4Carhartt WIP
European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.
#5Rick Owens
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
#6Chinatown Market
Los Angeles streetwear label, formerly Chinatown Market, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#7Cactus Plant Flea Market
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
#8Palm Angels
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
#9Pleasures Clothing
Independent Los Angeles streetwear label founded in 2015, making punk- and 90s-music-inspired graphic apparel with deliberately provocative imagery.
#10Supreme
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
#11Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
#12Anti Social Social Club
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
#13Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#14Noah NYC
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
#15Anna Sui
Independent New York label mixing Victorian and 1960s-70s references with rock-and-roll styling in printed dresses, embroidery and clashing colour.
#16Kith
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
#17Alexander Wang
New York luxury label from designer Alexander Wang, known for black-heavy downtown sportswear, body-conscious knits and studded leather bags.
#18Aimé Leon Dore
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
#19Saturdays NYC
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
#20Paterson Tennis
Founder-owned New Jersey skate label mixing 1990s tennis and heritage-sport references into tees, hoodies, warm-ups and caps.
#21Brain Dead
Los Angeles collective and clothing label making graphic-led streetwear rooted in post-punk, underground comics, horror and skate culture.
#22PacSun
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
#23Riot Society
Los Angeles graphic-tee label offering illustrative animal, floral and pop-culture prints across affordable men's, women's and kids' streetwear.
#24Madhappy
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
#25424
Los Angeles label by Guillermo Andrade, pairing oversized workwear and sportswear shapes with slogan graphics, grown out of the FourTwoFour on Fairfax boutique.
#26The Quiet Life
Independent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
#27Quartersnacks
Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.
#28Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#29Alltimers
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
#30Fucking Awesome
A skater-run American label from Jason Dill and Anthony Van Engelen, known for provocative collage graphics on decks and streetwear.
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Where the money goes
\nThe list spans four clear price bands. Entry-level graphic streetwear comes from Pleasures, Riot Society, The Quiet Life, Quartersnacks, Alltimers and PacSun — tees, hoodies and caps you can buy without thinking, mostly under $100. The mid tier is where most shoppers land: Supreme, Stüssy, Carhartt WIP, Awake NY, Noah, Brain Dead, Adsum, Paterson, Saturdays NYC, Anti Social Social Club and Fucking Awesome. Above that, Kith, Aimé Leon Dore, Madhappy, Cactus Plant Flea Market and 424 charge premium prices for heavier fleece and better knitwear. At the top, AMIRI, Rhude, Bode, Palm Angels, Alexander Wang and Rick Owens are full luxury ready-to-wear.
\nMatching the aesthetic
\nIf you came for skate authenticity, stay with Fucking Awesome, Alltimers, Quartersnacks and Supreme — labels with actual teams, decks and video parts. Carhartt WIP overlaps heavily here, though it is worth knowing it is the European licensee of the American workwear brand, run out of Weil am Rhein, Germany.
\nFor logo-driven hype pieces, Anti Social Social Club (owned by Marquee Brands since 2022) and MARKET — formerly Chinatown Market, renamed in 2021 — deliver smiley graphics and drop culture cheaply. Cactus Plant Flea Market does the same idea with puff print and unannounced drops at higher prices.
\nIf you want streetwear that reads grown-up, Aimé Leon Dore's \"New Prep\" mix of rugby shirts and suede footwear, Noah's Ivy-meets-punk tailoring, Awake NY's corduroy outerwear and Saturdays NYC's clean surf-city basics all work in an office. Adsum sits nearby with technical shells and pleated trousers.
\nAt the luxury end, choose by attitude: AMIRI for hand-distressed rock denim and Skel-Top sneakers, Rhude for motorsport graphics and silk camp shirts, Bode for one-of-a-kind antique-textile shirting, Rick Owens for draped monochrome and chunky Geobaskets, Alexander Wang for black downtown sportswear and studded leather. Palm Angels is Milan-made LA skate imagery, now under new ownership after founder Francesco Ragazzi departed in 2025.
\nFit notes
\nExpect boxy, oversized cuts from Carhartt WIP, Brain Dead, Bode and CPFM; slimmer, body-conscious shapes from Alexander Wang; and elongated, dramatic proportions from Rick Owens. Sizing down one is common in the skate labels; sizing up is standard for Rick Owens layering.
"Common questions
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Is Supreme still worth buying now that it's been sold?
\nEssilorLuxottica bought Supreme from VF Corporation for $1.5 billion, closing in October 2024. The weekly drop model, box-logo tee and hoodie, and collaborations with Nike, The North Face and Stone Island have continued, alongside about 17 stores worldwide.
\n\nWhat are the most affordable American streetwear brands here?
\nPleasures, Riot Society, The Quiet Life, Quartersnacks and Alltimers all sit in the low-to-mid band, with most tees and hoodies well under $100. PacSun is the cheapest entry point and also stocks third-party skate and streetwear labels.
\n\nWhy is Chinatown Market listed under a different name?
\nThe Los Angeles label founded by Mike Cherman in 2016 renamed itself MARKET in 2021 after criticism that the original name appropriated the neighbourhood's heritage. The smiley-face graphics, tie-dye and basketball motifs are unchanged.
\n\nWhich brands here are actually run by skateboarders?
\nFucking Awesome is run by pros Jason Dill and Anthony Van Engelen; Alltimers was founded by former Supreme team riders Rob Harris and Bryce Jones; Quartersnacks grew out of a New York skate blog; and Paterson was started by ex-sponsored skater German Nieves.
\n\nIs Carhartt WIP an American brand?
\nNot exactly. Carhartt is American, but Work In Progress is its European fashion arm, founded in 1994 and operated under licence from Weil am Rhein, Germany. It reworks the Detroit jacket and duck canvas staples in streetwear cuts.
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