about:blank

about:blank is a London menswear label founded in 2021 by Perry Davies and Jack Henderson, named after the browser's empty page. It launched with a single silhouette, a cropped boxy heavyweight jersey tee that circulated among DJs and artists, and now offers full collections of shirting, mohair knitwear, tailored trousers, denim and outerwear. The independent brand operates from a former Victorian paper factory in East London, working outside the seasonal calendar with limited community-driven drops. Stockists include END., Harrods, Flannels and SEVENSTORE, alongside recurring END. collaborations.