77% matchYouth
Boutique in-house line, minimal denim and quiet cuts
What changes: Narrower apparel-only range, no lifestyle goods
Brand profile
Goodhood
London concept store and own-label founded in 2007, pairing Japanese and European labels with homeware, beauty and its Goods by Goodhood basics.
LondonOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Goodhood like Youth, Wings+horns, Lady White Co. →
What to know about Goodhood
A shop first, label second
Goodhood is a Shoreditch concept store whose buy spans Japanese and European ready-to-wear, workwear labels, plus skincare, homeware, incense, ceramics and books.
The own-label stays cheap
Goods by Goodhood covers logo T-shirts, hoodies, caps, socks and totes at accessible prices, sitting below most of the brands stocked around it.
Muted and utilitarian, not hype
The tone is community-minded rather than drop-driven, with collaborations arriving periodically and usually with brands already carried in store.
How Goodhood fits
Overall fit
true to size
The in-house Goods by Goodhood basics are generally reported as true to size but cut relaxed and a little boxy in the modern streetwear manner, so the same size reads roomier than a classic fitted tee or hoodie.
Tip: Take your usual size for the intended relaxed look, and only size down if you want something closer to the body.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder streetwear cut | Take your usual size for a roomy look, or size down if you dislike a dropped shoulder. |
| T-shirts & graphic tees | true to size | relaxed and slightly boxy with a wide-ish shoulder and short sleeve that sits mid-bicep | Stick with your normal size; size down one if you prefer a trimmer, more tailored tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Goodhood
77% match
75% matchWings+horns
Japan-informed muted menswear, heavier fabric focus
What changes: Single vertical brand, higher price, no retail curation
73% matchLady White Co.
Muted made-in-USA sportswear blanks, quiet branding
What changes: Tight basics-only assortment at premium pricing
70% matchWood Wood
Scandinavian graphic-basics take on the same shop tone
What changes: More logo-forward sportswear, no concept-store buy
Goodhood fit questions
Does Goodhood run big or small?
Goodhood fits true to size. Take your usual size for the intended relaxed look, and only size down if you want something closer to the body. The in-house Goods by Goodhood basics are generally reported as true to size but cut relaxed and a little boxy in the modern streetwear manner, so the same size reads roomier than a classic fitted tee or hoodie.
How does Goodhood fit?
The in-house Goods by Goodhood basics are generally reported as true to size but cut relaxed and a little boxy in the modern streetwear manner, so the same size reads roomier than a classic fitted tee or hoodie. Overall shape: relaxed, slightly boxy through the body.
How do Goodhood hoodies & sweatshirts fit?
Goodhood hoodies & sweatshirts fits slightly large. Take your usual size for a roomy look, or size down if you dislike a dropped shoulder. Shape: relaxed, dropped-shoulder streetwear cut.
How do Goodhood t-shirts & graphic tees fit?
Goodhood t-shirts & graphic tees fits true to size. Stick with your normal size; size down one if you prefer a trimmer, more tailored tee. Shape: relaxed and slightly boxy with a wide-ish shoulder and short sleeve that sits mid-bicep.
Brand facts
Goodhood is a London concept store and own-label brand founded in 2007 by Kyle Stewart and Jo Sindle, trading from Curtain Road in Shoreditch and online. The buy pairs Japanese and European ready-to-wear with workwear-leaning labels, plus skincare, homeware, incense, ceramics, books and stationery. Its in-house Goods by Goodhood line covers logo T-shirts, hoodies, caps, socks and tote bags at accessible prices, alongside periodic collaborations with stocked brands. The overall tone is muted, utilitarian and community-minded rather than hype-driven.
- Founded
- 2007
- Origin
- London, United Kingdom
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Workwear / Heritage