Goodhood
Goodhood is a London concept store and own-label brand founded in 2007 by Kyle Stewart and Jo Sindle, trading from Curtain Road in Shoreditch and online. The buy pairs Japanese and European ready-to-wear with workwear-leaning labels, plus skincare, homeware, incense, ceramics, books and stationery. Its in-house Goods by Goodhood line covers logo T-shirts, hoodies, caps, socks and tote bags at accessible prices, alongside periodic collaborations with stocked brands. The overall tone is muted, utilitarian and community-minded rather than hype-driven.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder streetwear cut | regular body with a slightly cropped, boxy feel on taller wearers | Take your usual size for a roomy look, or size down if you dislike a dropped shoulder. | low |
| T-shirts & graphic tees | true to size | relaxed and slightly boxy with a wide-ish shoulder and short sleeve that sits mid-bicep | regular, generally long enough to stay tucked or worn out | Stick with your normal size; size down one if you prefer a trimmer, more tailored tee. | low |
Does Goodhood run big or small?
Goodhood fits true to size. Take your usual size for the intended relaxed look, and only size down if you want something closer to the body. The in-house Goods by Goodhood basics are generally reported as true to size but cut relaxed and a little boxy in the modern streetwear manner, so the same size reads roomier than a classic fitted tee or hoodie.
How does Goodhood fit?
The in-house Goods by Goodhood basics are generally reported as true to size but cut relaxed and a little boxy in the modern streetwear manner, so the same size reads roomier than a classic fitted tee or hoodie. Overall shape: relaxed, slightly boxy through the body.
How do Goodhood hoodies & sweatshirts fit?
Goodhood hoodies & sweatshirts fits slightly large. Take your usual size for a roomy look, or size down if you dislike a dropped shoulder. Shape: relaxed, dropped-shoulder streetwear cut.
How do Goodhood t-shirts & graphic tees fit?
Goodhood t-shirts & graphic tees fits true to size. Stick with your normal size; size down one if you prefer a trimmer, more tailored tee. Shape: relaxed and slightly boxy with a wide-ish shoulder and short sleeve that sits mid-bicep.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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