Adidas Kids
Adidas Kids is the youth division of adidas AG, the German sportswear group founded by Adi Dassler in Herzogenaurach in 1949 and still independent and publicly listed under CEO Bjørn Gulden. The range covers infant, toddler and junior sizing: scaled-down Samba, Gazelle, Superstar and Campus sneakers, Adicolor tracksuits, three-stripe tees, football kits for club and national teams, plus sweat-wicking training gear and chlorine-resistant swimwear. Licensed character capsules and family-matching drops of adult franchise silhouettes drive much of the current assortment.
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