Brand profile

Puma

German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.

HerzogenaurachOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

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A man sitting on a city step wearing a Puma yellow outfit and matching sneakersPuma — W H-StreetPuma — x Heliot Emil Lightweight Jacket in Puma Black, Size X-Large

What to know about Puma

Puma, founded in 1948 by Rudolf Dassler in Herzogenaurach, makes football, running, motorsport and training product alongside a large lifestyle range. Retro silhouettes anchor the sneaker line — Suede, Palermo, Speedcat and Mostro — while performance sits with Future and King boots and Nitro-foam runners. The company sponsors clubs, athletes and Formula 1 teams and runs celebrity partnerships including Fenty x Puma with Rihanna. In January 2026 China's Anta Sports agreed to buy Groupe Artémis's 29.06 percent stake for 1.5 billion euros, with closing expected by end of 2026.

The pieces that define Puma

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Speedcat

The motorsport-derived low-profile racing flat is Puma's defining sneaker of the moment, spanning Icons, Mesh, Ballet and jewelled women's versions across the current range.

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Mostro

The spiked, neoprene-strapped Mostro is Puma's most distinctive archive silhouette, revived in OG Prime and Flex forms.

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Deviate NITRO

The Nitro-foam Deviate is the flagship of Puma's serious return to performance running.

Explore NITRO running →
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How Puma fits

Overall fit

true to size

Puma footwear is generally reported to run close to true to size, though several retro silhouettes are noted as narrow or slim through the midfoot.

Tip: Order your usual size for most sneakers, but try the narrower retro low-tops a half size up if you have a wide foot.

true to sizenarrow retro lastsslim low-topshalf size up for wide feet

Medium confidence · based on 18 sources

By category

CategoryRunsShapeSize advice
Sneakerstrue to sizenarrow to regular, slim retro lasts run tight through the midfootTake your normal size; consider a half size up on Suede, Palermo and Speedcat if you have wider or higher-volume feet.
Bootsslightly smallsnug, low-volume football fitConsider a half size up on Future and King boots, which fit snug by design and need minimal break-in.
T-shirts & graphic teestrue to sizeregularOrder your usual size; athletic-cut styles sit closer to the body.
Hoodies & sweatshirtstrue to sizeregularTake your normal size, or size up for a roomier lifestyle fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Puma fit questions

Does Puma run big or small?

Puma fits true to size. Order your usual size for most sneakers, but try the narrower retro low-tops a half size up if you have a wide foot. Puma footwear is generally reported to run close to true to size, though several retro silhouettes are noted as narrow or slim through the midfoot.

How does Puma fit?

Puma footwear is generally reported to run close to true to size, though several retro silhouettes are noted as narrow or slim through the midfoot. Overall shape: regular.

How do Puma sneakers fit?

Puma sneakers fits true to size. Take your normal size; consider a half size up on Suede, Palermo and Speedcat if you have wider or higher-volume feet. Shape: narrow to regular, slim retro lasts run tight through the midfoot.

How do Puma boots fit?

Puma boots fits slightly small. Consider a half size up on Future and King boots, which fit snug by design and need minimal break-in. Shape: snug, low-volume football fit.

How do Puma t-shirts & graphic tees fit?

Puma t-shirts & graphic tees fits true to size. Order your usual size; athletic-cut styles sit closer to the body. Shape: regular.

Brand facts

Founded
1948
Origin
Herzogenaurach, Germany
Made in
Vietnam, China, Cambodia, Bangladesh, Indonesia, India
Price
$$
Typical prices
Footwear $95–$102 · Sneakers $104–$148
Focus
Unisex
Styles
Athleisure / Sportswear, Streetwear, Y2K

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