Agent Provocateur

Agent Provocateur is a British lingerie house founded in Soho in 1994 by Joseph Corre and Serena Rees, built on corsetry, balconette bras, suspender belts, sheer bodysuits and hand-finished silk and lace in the Soiree line. The range extends to sleepwear, hosiery, swimwear, bridal, accessories and fragrance, sold through London flagships, international boutiques and wholesale. Private equity firm 3i bought 80 percent in 2007; the business went into administration in 2017 and was bought by Four Holdings, the Mike Ashley-backed group that still owns it.