Orseund Iris

Orseund Iris is a New York womenswear label founded by designer Lana (Alana) Johnson, who built the business independently from Brooklyn. It works on a seasonless drop schedule rather than runway calendars, selling largely direct-to-consumer alongside a small group of stockists. Signature pieces include satin corset and wrap tops, bodysuits, chunky knit sets and slim tailoring, cut close to the body and pitched at downtown "it-girl" dressing. The brand grew through Instagram, with Bella Hadid, Emily Ratajkowski and Kylie Jenner among those photographed in it.