Brand profile

Alice McCall

Defunct Sydney womenswear label founded in 2004, known for feminine lace and broderie party dresses; liquidated in February 2023.

SydneyOrigin
WomenswearFocus
Y2KStyle
$$$Price

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A woman wearing Alice McCall elodie pants - yellow

What to know about Alice McCall

The label no longer operates

Alice McCall entered voluntary administration in November 2020 and was liquidated in February 2023, closing all its stores, so anything you find is secondhand or leftover stock.

Occasion dressing built the following

The Sydney womenswear line ran on party dresses, jumpsuits and separates in broderie anglaise, lace, sequins, floral prints and cut-out detailing.

Designer is working elsewhere now

Alice McCall herself designed two SHEIN X capsule collections in 2024 and has said she intends to relaunch at a higher price point than the original label.

If you like Alice McCall

A woman wearing Stine Goya elasticated waist midi dress - bloom in red72% match

Stine Goya

$$$Statement dressingCopenhagen, Denmark

Sequins and painterly colour for the same event wardrobe

What changes: Copenhagen art-school palette over pretty romanticism

Brand facts

Alice McCall was a Sydney womenswear label founded by its namesake designer in 2004, debuting at Australian Fashion Week. It built a following on party dresses, jumpsuits and separates using broderie anglaise, lace, sequins, floral prints and cut-out detailing, and at its peak sold through more than 200 stockists worldwide plus its own stores and e-commerce. The company entered voluntary administration in November 2020 and was liquidated in February 2023, closing all stores. McCall has since designed two SHEIN X capsule collections (2024) and says she plans a higher-end relaunch.

Founded
2004
Origin
Sydney, Australia
Made in
China, Australia
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Y2K, Minimalist / Contemporary, Avant-garde

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