Alice McCall

Alice McCall was a Sydney womenswear label founded by its namesake designer in 2004, debuting at Australian Fashion Week. It built a following on party dresses, jumpsuits and separates using broderie anglaise, lace, sequins, floral prints and cut-out detailing, and at its peak sold through more than 200 stockists worldwide plus its own stores and e-commerce. The company entered voluntary administration in November 2020 and was liquidated in February 2023, closing all stores. McCall has since designed two SHEIN X capsule collections (2024) and says she plans a higher-end relaunch.