A man walking outdoors wearing an all-white Alyx jacket, shorts and slippers

Alyx

$$$$$
StyleTechwearStreetwearAvant-garde
Known forBelts, wallets & SLGOuterwear
Origin · New York, USAMade in · ItalyFounded · 2015

1017 ALYX 9SM, founded in 2015 by American designer Matthew M. Williams with Slam Jam's Luca Benini, makes industrial, utility-driven luxury clothing built around its rollercoaster buckle, chest rigs, harnesses, sharp tailoring and technical outerwear. Hong Kong entrepreneur Adrian Cheng took a majority stake in November 2023 to fund boutiques and category expansion. Williams exited Givenchy in January 2024 to refocus on the label, though output has slowed to pared-back pre-collections. Collaborators include Nike, Moncler, Audemars Piguet and Dior. Williams launched a separate namesake line in 2025.

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