discoWe compared 24 brands like Rick Owens, the closest alternatives on fit, price and aesthetic — 14 cheaper and 1 more premium, led by 11 BY BORIS BIDJAN SABERI and Guidi.
If you're drawn to the design philosophy of Rick Owens, you'll likely appreciate brands like Yohji Yamamoto, Ann Demeulemeester, and Damir Doma. Each of these labels shares a commitment to avant-garde aesthetics and luxurious materials, while embodying unique interpretations of dark and edgy styles. Explore these brands for high-fashion alternatives that echo the bold and innovative spirit of Rick Owens.
Barcelona diffusion line of Boris Bidjan Saberi, blending avant-garde tailoring with skate and technical sportswear; ceased operations with the main label in July 2025.
Why it's similar. Started in 2013 as Boris Bidjan Saberi's cheaper skate-and-technical line, 11 BBS applied avant-garde cutting to sportswear until it closed alongside the mainline in July 2025.
What changes. More technical fabrics and sportswear cut, less draping
Italian leather house from Pescia, Tuscany, known for hand-dyed, reverse-construction boots and soft unstructured bags.
Why it's similar. Both exhibit an avant-garde aesthetic with a heavy focus on luxury materials, especially leather.
Italian avant-garde label by Maurizio Amadei, based near Rome, known for minimally seamed garments, one-piece leather bags and hand-finished footwear.
Why it's similar. Both brands prioritize avant-garde designs and tailored fits, while using luxury materials.
What changes. Tiny production, higher price per piece, no runway theatrics
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.
Why it's similar. Both brands showcase avant-garde styles with a focus on dramatic silhouettes and luxury materials.
What changes. Tailoring-led and looser, no leather-and-sneaker glamour
Seoul label founded in 2021 making naturally dyed, traditionally crafted contemporary tailoring, shirting and knitwear in muted earth tones.
Why it's similar. Umber Postpast shares Rick Owens' muted monochrome palette and unhurried tailoring, but reaches it through Korean natural dyeing and traditional craft rather than Los Angeles goth-glamour.
Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.
Why it's similar. Both brands are rooted in an avant-garde aesthetic with a dark and moody color palette.
What changes. Softer, more romantic silhouette; smaller footwear presence
DRKSHDW is Rick Owens' 2005 diffusion line, applying his dark, deconstructed aesthetic to denim, jersey and canvas streetwear below mainline prices.
Why it's similar. DRKSHDW is Rick Owens' own 2005 line, translating the mainline's dark drape into denim, jersey and canvas, and it remains the cheapest legitimate route into his wardrobe.
What changes. Lower price, casual denim/jersey rather than leather and runway pieces
Milan-based avant-garde label from Croatian designer Damir Doma, known for draped, sculptural garments in muted natural fabrics.
Why it's similar. Croatian designer Damir Doma has cut draped, sculptural pieces in muted natural fabrics from Milan since 2006, a softer and far less leather-driven read on the Rick Owens silhouette.
What changes. Less severe, more washed neutrals than pure black
Jun Takahashi's Tokyo label, founded 1990, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.
Why it's similar. Jun Takahashi founded Undercover in 1993, a year before Rick Owens, and shows deconstructed tailoring in Paris too, though wired to punk, horror and art rather than drape.
Barcelona avant-garde menswear label known for hand-treated leathers and dark layered tailoring; ceased operations in July 2025.
Why it's similar. Boris Bidjan Saberi is the closest peer for hand-treated leather and dark layered tailoring, though the Barcelona label ceased operations in July 2025, leaving only the resale market.
London menswear label founded by Craig Green, known for sculptural, deconstructed workwear in quilted, strapped and padded forms.
Why it's similar. Craig Green matches Rick Owens for sculptural menswear at a comparable luxury price, but builds his shapes from quilted, strapped and padded workwear instead of draped jersey and leather.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Maison Margiela is the Paris deconstruction house Rick Owens is most often measured against, from the blank numeric labels to Tabi split-toe boots, now under Glenn Martens.
What changes. Conceptual and more varied palette; broader luxury range
Tokyo avant-garde label founded in 2001 by Tatsuro Horikawa, known for near-monochrome black, layered drape and asymmetric menswear.
Why it's similar. Tatsuro Horikawa's Julius has built near-monochrome black layering and asymmetric cuts in Tokyo since 2001, the same dark avant-garde wardrobe as Rick Owens at a lower entry point.
Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Why it's similar. Amiri is the other Los Angeles luxury label built on rock references, but Mike Amiri's route runs through hand-distressed denim and Skel-Top sneakers rather than draped monochrome tailoring.
Dormant Paris label of Colombian-born designer Haider Ackermann, known for fluid draping and lean tailoring; he is now Tom Ford's creative director.
Why it's similar. Haider Ackermann works the same fluid draping and lean silhouette at Rick Owens' price level, though the label is dormant while he serves as Tom Ford's creative director.
What changes. Colour-forward and dressier; label largely dormant
Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.
Why it's similar. Takahiro Miyazaki's Tokyo label offers dark garment-dyed layering and asymmetric tailoring for anyone who wants the Rick Owens silhouette without the mainline price or the recognisable sneakers.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Why it's similar. Fear of God shares the Los Angeles base and neutral palette, but Jerry Lorenzo's oversized silhouettes come out of luxury basics and sportswear rather than avant-garde construction.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Why it's similar. AllSaints launched in London the same year Rick Owens started in 1994 and sells washed monochrome basics and leather biker jackets: the mood at high-street prices, without the pattern-cutting.
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
Why it's similar. Kith is a sneaker and streetwear destination rather than an avant-garde label, so the overlap with Rick Owens is limited to muted sportswear staples and Ronnie Fieg's collaborations.
Los Angeles label founded in 2012 for heavyweight fleece and tonal sportswear staples, reportedly sold to Centric Brands and Sam Ben-Avraham in 2026.
Why it's similar. John Elliott delivers the elongated, tonal Los Angeles silhouette in heavyweight fleece for a fraction of Rick Owens' prices, minus the leather, the drape and the runway experimentation.
Los Angeles label by Guillermo Andrade, pairing oversized workwear and sportswear shapes with slogan graphics, grown out of the FourTwoFour on Fairfax boutique.
Why it's similar. Guillermo Andrade's 424 grew out of the FourTwoFour on Fairfax boutique and dresses the same Los Angeles crowd in oversized workwear shapes and slogan graphics instead of drape.
German technical apparel label founded in 1994 by Errolson Hugh and Michaela Sachenbacher, known for monochrome Gore-Tex shells and engineered garment systems.
Why it's similar. Founded in 1994 like Rick Owens, Acronym arrives at a similar all-black cult wardrobe from the technical side, through Errolson Hugh's engineered Gore-Tex shells and garment systems.
DEVOA is Daisuke Nishida's Osaka label making anatomically patterned, muted-palette garments in Japanese fabrics for the avant-garde end of menswear.
Why it's similar. Like Rick Owens, Devoa builds muted monochrome drape and curved tailoring, though Daisuke Nishida works from Osaka in Japanese-milled cottons, wools and treated leathers.
Milan avant-garde label founded in 1995, making small-run experimental tailoring, leather outerwear and footwear sold through a handful of specialist, appointment-based stockists.
Why it's similar. Like Rick Owens, Poell works in avant-garde monochrome tailoring and leather outerwear, but at higher prices, with hand-poured rubber-soled boots sold through appointment-only stockists.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | 11 BY BORIS BIDJAN SABERI | Avant-garde | Similar |
| 2 | Guidi | Avant-garde | Similar |
| 3 | M.A+ | Avant-garde | Similar |
| 4 | Yohji Yamamoto | Avant-garde | Cheaper |
| 5 | UMBER POSTPAST | Natural dyes | Similar |
| 6 | Ann Demeulemeester | Avant-garde | Cheaper |
| 7 | Rick Owens DRKSHDW | Avant-garde | Similar |
| 8 | Damir Doma | Avant-garde | Cheaper |
| 9 | UNDERCOVER | Punk references | Cheaper |
| 10 | Boris Bidjan Saberi | Leather obsessives | Cheaper |
| 11 | Craig Green | Sculptural shapes | Similar |
| 12 | Maison Margiela | Deconstruction benchmark | Cheaper |
| 13 | Julius | Japanese darkwear | Cheaper |
| 14 | AMIRI | LA rock luxury | Cheaper |
| 15 | Haider Ackermann | Fluid draping | Similar |
| 16 | The Viridi-Anne | Quiet alternative | Cheaper |
| 17 | Fear of God | Oversized basics | Cheaper |
| 18 | AllSaints | Budget pick | Cheaper |
| 19 | Kith | Streetwear crossover | Cheaper |
| 20 | John Elliott | Everyday layers | Cheaper |
| 21 | 424 | Graphic streetwear | Similar |
| 22 | Acronym | Techwear route | Similar |
| 23 | Devoa | Japanese tailoring | Cheaper |
| 24 | Carol Christian Poell | Collector grade | More premium |
The brand most similar to Rick Owens is 11 BY BORIS BIDJAN SABERI, with an 87% match. This brand captures the avant-garde style with a unique blend of structural and streetwear elements.
For more affordable options, consider AllSaints with its mid-range price tier. It offers an edgy, contemporary aesthetic with a darker color palette.
11 BY BORIS BIDJAN SABERI offers a unique take with streetwear influences. While Rick Owens focuses more on high-fashion, Saberi stands out for those preferring an urban-edge.
Rick Owens is renowned for his avant-garde, gothic-inspired designs featuring dramatic silhouettes, an all-black color palette, and high-fashion elements. Signature pieces often include leather jackets and tailored gowns.
Consider Yohji Yamamoto, Ann Demeulemeester, or UNDERCOVER, all within the luxury segment and offering unique takes on avant-garde fashion.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?