Ami de Coeur Cardigan
The heart-A logo knit cardigan is the brand's most recognizable garment, distilling Ami's Parisian-casual knitwear into one piece.
1 live now · from $539
Explore Ami de Coeur knits →Brand profile
Ami Paris
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
ParisOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
28 brands like Ami Paris like Sandro, Harmony Paris, Massimo Alba →
What to know about Ami Paris
Designer luxury training, everyday clothes
Alexandre Mattiussi designed menswear at Dior and Givenchy before founding the label in 2011, then applied that background to relaxed tailoring, knitwear, denim and outerwear.
The heart-A logo does heavy lifting
The Ami de Coeur heart-A is the brand's most recognisable marker, appearing across the knitwear and sweatshirts it is best known for.
Scaled fast on outside capital
Sequoia Capital China took majority control in 2021 and Felix Capital bought in during 2023; revenue hit €230 million in 2022, with boutiques across Europe and Asia.
The pieces that define Ami Paris
Shop Ami Paris →
Ami de Coeur Hoodie
Embroidered, embossed or contrasted, the Ami de Coeur hoodie is the label's logo staple and its biggest entry point.
4 live now · from $209
Explore Ami hoodies →Mirage Sneaker
Ami's named knit-and-mesh low-top, the brand's signature footwear silhouette.
Explore Mirage sneakers →Shop Ami Paris
Shop all Ami Paris ↗How Ami Paris fits
Overall fit
slightly large
Shoppers generally find Ami Paris cuts relaxed and a touch generous, so most pieces work at your normal size unless you prefer a fitted silhouette, in which case sizing down one is common.
Tip: Take your usual size for a relaxed French look, but size down if you want anything close to a slim or trim fit.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | oversized, wide through the body with low-set shoulder seams | Size down one unless you specifically want the intended oversized drape. |
| Shirts & overshirts | slightly large | relaxed, straight-cut body rather than tapered; camp-collar styles are especially roomy | Take your usual size for the intended relaxed look, or size down if you want the shirt closer to the body. |
| Trousers & pants | slightly large | relaxed, often pleated with a high-ish rise | Order your normal waist and plan on a hem; size down only if the pleated volume feels excessive on you. |
| Jeans & denim | true to size | straight to relaxed straight, with roomier carrot and wide-leg options | Stick with your usual waist; check the specific model since cuts range from straight to genuinely baggy. |
| Jackets | slightly large | soft, relaxed tailoring with a dropped shoulder; overshirts and coats are cut generously | Take your normal size if you layer, but size down for a cleaner shoulder line on blazers. |
| T-shirts & graphic tees | runs large | boxy and relaxed through the chest with a dropped shoulder | Most people report sizing down one for a normal fit; stay TTS only if you want it deliberately oversized. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Ami Paris
See all 28 brands like Ami Paris →
80% matchSandro
Same Parisian contemporary lane, rock-leaning
What changes: More trend-driven and womenswear-weighted, lower price
76% matchHarmony Paris
Quieter Paris minimalism, no logo hearts
What changes: Smaller range, no formal tailoring, less logo-led
72% matchMassimo Alba
Softer Italian take on unstructured tailoring
What changes: Pricier, artisanal garment-dye, no logo branding
68% matchNN07
Nordic version of the relaxed-staples wardrobe
What changes: Casual-only, cheaper, no runway or logo identity
Ami Paris fit questions
Does Ami Paris run big or small?
Ami Paris fits slightly large. Take your usual size for a relaxed French look, but size down if you want anything close to a slim or trim fit. Shoppers generally find Ami Paris cuts relaxed and a touch generous, so most pieces work at your normal size unless you prefer a fitted silhouette, in which case sizing down one is common.
How does Ami Paris fit?
Shoppers generally find Ami Paris cuts relaxed and a touch generous, so most pieces work at your normal size unless you prefer a fitted silhouette, in which case sizing down one is common. Overall shape: relaxed with soft, slightly dropped shoulders; roomier through the body than typical designer tailoring.
How do Ami Paris hoodies & sweatshirts fit?
Ami Paris hoodies & sweatshirts runs large. Size down one unless you specifically want the intended oversized drape. Shape: oversized, wide through the body with low-set shoulder seams.
How do Ami Paris shirts & overshirts fit?
Ami Paris shirts & overshirts fits slightly large. Take your usual size for the intended relaxed look, or size down if you want the shirt closer to the body. Shape: relaxed, straight-cut body rather than tapered; camp-collar styles are especially roomy.
How do Ami Paris trousers & pants fit?
Ami Paris trousers & pants fits slightly large. Order your normal waist and plan on a hem; size down only if the pleated volume feels excessive on you. Shape: relaxed, often pleated with a high-ish rise.
Brand facts
Ami Paris is a French label founded in 2011 by Alexandre Mattiussi, who previously designed menswear at Dior and Givenchy. It began as menswear and added womenswear in 2018, building a wardrobe of relaxed tailoring, knitwear, denim and outerwear marked by the Ami de Coeur heart-A logo. Sequoia Capital China (now HongShan) became majority shareholder in 2021 and Felix Capital took a stake in 2023; revenue reached €230 million in 2022. The brand shows at Paris Fashion Week and operates boutiques across Europe and Asia.
- Founded
- 2011
- Origin
- Paris, France
- Made in
- Portugal
- Price
- $$$
- Typical prices
- T-shirts $183–$241 · Hoodies $406–$548 · Shirts $296–$430
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy