83% matchAmi Paris
Same relaxed Parisian staples, louder logo appeal
What changes: Bigger brand with heavy logo merch and higher prices
Brand profile
French label started in 2014 by BWGH co-founder David Obadia, making minimal, monochrome wardrobe staples in knitwear, shirting and soft tailoring.
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David Obadia started Harmony in 2014 after co-founding Paris streetwear label BWGH, deliberately trading graphics for higher-priced, minimal, mostly monochrome clothing.
The range is built around everyday staples — knitwear first, plus striped tops, cotton shirting, easy trousers and unstructured outerwear for men and women.
Obadia cites Barnett Newman paintings, American sport apparel and business tailoring, which reads as prep-adjacent shapes stripped of pattern and detail.
83% matchSame relaxed Parisian staples, louder logo appeal
What changes: Bigger brand with heavy logo merch and higher prices
77% matchNordic take on the same minimal knit-and-shirt wardrobe
What changes: More outdoors/technical fabrics, less monochrome art-school edge
75% matchStricter Scandinavian minimalism, same neutral palette
What changes: Womenswear-weighted and more formal tailoring focus
70% matchUnisex minimal denim and shirting at similar price
What changes: Korean fit language, more casual and less European
Harmony Paris is a French ready-to-wear label founded in 2014 by David Obadia, co-founder of the Parisian streetwear brand BWGH (Brooklyn We Go Hard). Obadia positioned it as a more grown-up, higher-end counterpart to his streetwear work, built on minimal silhouettes and monochrome palettes he has credited to Barnett Newman paintings, American sport apparel and business tailoring. Collections focus on everyday wardrobe staples for men and women: knitwear, striped tops, cotton shirting, easy trousers and unstructured outerwear, sold direct and through multi-brand retailers such as SSENSE.