90% matchAMOMENTO
Same Seoul minimalism, softer and more casual-leaning
What changes: Lower price point and more everyday basics than luxe fabrics
Brand profile
Seoul womenswear label by Joo Eunsil making minimal, architectural tailoring, knitwear and outerwear in luxe fabrics and neutral tones.

Founded in Seoul in 2017 by Joo Eunsil, the collections are womenswear: pared-back tailoring, fluid dresses, fine-gauge knits and outerwear.
Fine-gauge cashmere knits and statement outerwear are the anchors, cut in relaxed, architectural shapes rather than close-fitting ones.
Materials run from organza to lightweight cashmere and pure cotton, almost always in subdued colours; it sells at upper-mid prices via SSENSE and La Garconne.
90% matchSame Seoul minimalism, softer and more casual-leaning
What changes: Lower price point and more everyday basics than luxe fabrics
83% matchGender-free Seoul tailoring in the same neutral palette
What changes: Unisex range with shirting focus, less architectural drama
80% matchCopenhagen take on sculptural knitwear and clean tailoring
What changes: Scandi styling, more sensual body-skimming cuts
76% matchMore utilitarian Seoul minimalism, structured blazers
What changes: Utility detailing and pleats over fluid architectural volume
Arch The is a Seoul womenswear label led by founder and creative director Joo Eunsil, who studied in Japan and Canada before turning to fashion. Collections center on pared-back tailoring, fine-gauge knitwear, fluid dresses and statement outerwear cut in relaxed, architectural silhouettes. Fabrics run from organza to lightweight cashmere and pure cotton, almost always in muted neutrals. The brand operates a flagship near Dosan Park in Gangnam, opened in 2020, and sells internationally through SSENSE, La Garçonne and other stockists.