93% matchStone & Strand
Near-identical NYC DTC solid-14k everyday model
What changes: Broader designer-curated assortment, less pearl focus
Brand profile
AUrate
New York direct-to-consumer fine jewelry brand making minimal solid-gold, diamond and pearl staples at below traditional retail markups.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like AUrate like Stone & Strand, Catbird, Monica Vinader →
What to know about AUrate
Solid gold, not plated
Everything is made in solid 14k and 18k gold with diamonds or pearls, so the price tier reflects material weight rather than fashion-jewelry finishes.
Direct-to-consumer pricing model
Founded by two finance graduates in 2015, the brand sells mostly online and through a few New York-area stores to skip traditional retail markups.
Built for daily stacking
The range sticks to everyday staples — huggie hoops, signet and stacking rings, tennis bracelets, pendants, paperclip chains — in a plain, minimal style.
If you like AUrate
93% match
86% matchCatbird
Brooklyn take on delicate 14k stacking staples
What changes: Retail-store rooted, welded bracelets and bridal focus
78% matchMonica Vinader
British demi-fine with engraving and gifting angle
What changes: Mostly vermeil demi-fine rather than solid gold
72% matchSaskia Diez
Pared-back German gold-and-pearl minimalism
What changes: Atelier-made, more design-led and less price-transparent
Brand facts
AUrate is a New York fine jewelry label founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, who met studying finance at Princeton. It sells direct-to-consumer in solid 14k and 18k gold, diamonds and pearls, skipping traditional retail markups. The range covers everyday staples: huggie hoops, signet and stacking rings, tennis bracelets, pendants and paperclip chains, in a clean, minimal style. Investors include Bluecrest Capital and actress Kerry Washington, who also designed a capsule collection with the brand. It operates online plus a small number of New York-area stores.
- Founded
- 2015
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury