93% matchAUrate
Same NYC DTC solid-gold staples playbook
What changes: Tighter core assortment, more diamond-focused messaging
Brand profile
New York fine jewelry brand founded in 2012, selling solid 14k gold everyday pieces direct-to-consumer online.
4 brands like Stone & Strand like AUrate, Catbird, Monica Vinader →

Stone and Strand is a New York fine jewelry label founded in 2012 by Nadine McCarthy Kahane. It launched as an online multi-brand marketplace stocking emerging jewelry designers, then shifted its focus to an in-house direct-to-consumer collection. The range centers on solid 14k gold everyday pieces: huggie and hoop earrings, curb and tennis chains, signet and stacking rings, diamond studs and charms, in natural and lab-grown stones. It sells primarily online at prices positioned below traditional fine jewelers, alongside occasional offline retail and influencer-designed capsules.
93% matchSame NYC DTC solid-gold staples playbook
What changes: Tighter core assortment, more diamond-focused messaging
86% matchDelicate 14k everyday stacks plus welded bracelets
What changes: Brooklyn store-led, more whimsical charms and bridal
78% matchBritish demi-fine take with engraving and personalisation
What changes: Vermeil/demi-fine rather than mostly solid gold
74% matchCooler LA minimalism in gold chains and hoops
What changes: Smaller founder-led range, less diamond/bridal