Avenue & Son

AVENUE & SON (大道之子) is a Shanghai skate label founded in 2014 by professional skaters Jeremy Hu (胡天祐), Xie Wenkai, Hong Kong skater Dan Leung and French-Chinese Stephen Khou, a co-owner of Hélas. The range covers graphic tees, hoodies, outerwear, caps, decks and hardware, built on plain street-skate silhouettes with 1990s punk and hip-hop graphics. The brand sponsors a team of Chinese pro skaters, released a three-way Vans Skateboarding collection with Hu in 2023, and runs a Various Associates-designed flagship at Taikoo Li Qiantan.