70% matchEme Studios
Drop-based graphic tees with skate-crew energy
What changes: No hardware/decks, more European club-culture graphics
Brand profile
Avenue & Son
Shanghai skate brand founded in 2014 by pro skaters, making 1990s-inflected streetwear, decks and hardware, with a Taikoo Li Qiantan flagship.
ShanghaiOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Avenue & Son
Run by working skaters
Founded in 2014 by pro skaters including Jeremy Hu and Stephen Khou, a co-owner of Hélas, and it sponsors a team of Chinese pros.
Decks and hardware, not just clothes
Alongside graphic tees, hoodies, outerwear and caps, the range includes skateboard decks and hardware, so the skate side is functional rather than styling.
1990s punk and hip-hop graphics
Silhouettes stay plain street-skate basics; the graphics carry the identity, drawing on 1990s punk and hip-hop reference points.
If you like Avenue & Son
70% match
68% matchBene Culture
City-rooted crew label built on tees and hoodies
What changes: Vintage-shop roots, no skate team or hardware
Brand facts
AVENUE & SON (大道之子) is a Shanghai skate label founded in 2014 by professional skaters Jeremy Hu (胡天祐), Xie Wenkai, Hong Kong skater Dan Leung and French-Chinese Stephen Khou, a co-owner of Hélas. The range covers graphic tees, hoodies, outerwear, caps, decks and hardware, built on plain street-skate silhouettes with 1990s punk and hip-hop graphics. The brand sponsors a team of Chinese pro skaters, released a three-way Vans Skateboarding collection with Hu in 2023, and runs a Various Associates-designed flagship at Taikoo Li Qiantan.
- Founded
- 2014
- Origin
- Shanghai, China
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Streetwear, Quiet luxury