#1Roaringwild
Shenzhen streetwear label founded in 2010 by six college friends, building graphic apparel around Chinese characters, calligraphy and philosophy.
#1Shenzhen streetwear label founded in 2010 by six college friends, building graphic apparel around Chinese characters, calligraphy and philosophy.
#2Chinese streetwear brand and concept-store operator from Wuxi, known for its Shanghai flagship and collaborations with New Balance, Vans, Dickies and Puma.
#3London label from China-born designer Feng Chen Wang, known for deconstructed, gender-fluid menswear built on convertible 2-in-1 and 3-in-1 construction.
#4Chinese sportswear brand founded by gymnast Li Ning in 1990, spanning basketball and running performance gear plus the fashion-led China Li-Ning line.
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#5Shanghai-based menswear label founded in London in 2015 by Shimo Zhou and Une Yea, known for concept-driven tailoring and experimental materials.
#6Hong Kong label by Tuff Leung producing dystopian sci-fi techwear: panelled, multi-pocket military garments across its PRMTVSM and PMU lines.
#7Independent Wuhan label by Liang Dong making modular, utility-driven menswear, with collaborations including UGG, Puma, Vans and Gap.
#8Xiamen-based label by Shangguan Zhe blending military and subcultural references into experimental, conceptually driven menswear.
#9Chinese streetwear label known for cartoon-mascot graphics and collaborations with Casio G-Shock and CASETiFY.
#10Shanghai youth-culture label founded in 2014, known for print-heavy, concept-driven ready-to-wear shown at Shanghai Fashion Week.
#11Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
#12Shanghai skate brand founded in 2014 by pro skaters, making 1990s-inflected streetwear, decks and hardware, with a Taikoo Li Qiantan flagship.
#13Shanghai streetwear label founded in 2020 by Jackson Wang and Henry Cheung, known for minimalist monochrome essentials with signature eyelet detailing.
#14Shanghai womenswear label blending qipao tailoring, embroidery and Chinese folklore motifs with contemporary silhouettes.
#15Hong Kong-listed Chinese outerwear specialist known for down jackets, from mass-market puffers to the Dengfeng extreme-cold expedition line.
The roster splits into a few clear lanes. If you want graphics and everyday fits, start with Roaringwild (Shenzhen, founded 2010, tees and hoodies built on Chinese characters and calligraphy), Randomevent (Wuxi-born, Shanghai flagship on Yuyuan Lu, plus New Balance, Vans, Dickies and Puma collabs) and Melting Sadness, whose cartoon-mascot hoodies and tees arrive in capsule drops and extend into Casio G-Shock and CASETiFY projects. These sit at the accessible end: Roaringwild and Randomevent are the cheapest entry points on the page.
Avenue & Son covers skate — Shanghai-founded in 2014 by working pros, with decks, hardware and 1990s punk and hip-hop graphics, plus a Taikoo Li Qiantan flagship. FMACM and Soulgoods sit a step up in price: FMACM is print-heavy Shanghai Fashion Week ready-to-wear with Nike and Reebok collabs, while Soulgoods works Chinese cultural motifs like its Soul Tiger into workwear jackets and tees and was the first mainland brand to collaborate with Nike, in 2022.
Hamcus is the most extreme option here — a Hong Kong label by Tuff Leung making dystopian sci-fi techwear across its PRMTVSM and PMU lines, panelled and multi-pocketed in greys, blacks and earth tones, and the highest priced on this list. Attempt (Wuhan) is the calmer utility alternative: modular outerwear, adjustable fastenings, muted palettes, with UGG, Puma, Vans and a 2024 Gap capsule, plus the softer Manufacture by Attempt line. Sankuanz (Xiamen, since 2008) and Staffonly (founded in London, now Shanghai-based) are the conceptual designers — Sankuanz for military and subcultural references, Staffonly for narrative-driven, off-kilter tailoring and experimental materials.
Li-Ning is the mass-scale option: real performance basketball and running product, with the fashion-led China Li-Ning line for graphics-forward sport silhouettes. Bosideng is the down specialist — mass-market puffers through to the Dengfeng extreme-cold expedition line. Team Wang, Jackson Wang's Shanghai label, is minimalist monochrome: oversized hoodies, cargos and caps with eyelet detailing. Mukzin is womenswear, reworking qipao collars and embroidery into contemporary cuts. Feng Chen Wang is a London label from a China-born designer — deconstructed, gender-fluid, convertible 2-in-1 and 3-in-1 pieces on the Paris schedule — so treat it as diaspora design rather than a domestic Chinese brand.
Roaringwild and Randomevent are the easiest entry points — graphic-led, everyday streetwear at the lowest price tiers here. From there, Avenue & Son covers skate, Soulgoods and FMACM cover graphics with sneaker and sportswear collabs, and Li-Ning covers performance sportswear.
Most are: Shenzhen (Roaringwild), Wuxi and Shanghai (Randomevent), Shanghai (Staffonly, FMACM, Avenue & Son, Team Wang, Mukzin), Beijing (Li-Ning, Soulgoods), Wuhan (Attempt), Xiamen (Sankuanz), Nanjing (Melting Sadness), Changshu (Bosideng) and Hong Kong (Hamcus, whose studio is in Guangzhou). Feng Chen Wang is the exception — a London-based label founded in 2015 by a China-born, RCA-trained designer.
Hamcus is the highest-priced on this page, with its heavily panelled techwear. Feng Chen Wang and Attempt sit in high territory, while Staffonly, Sankuanz, Melting Sadness, Team Wang, Mukzin and Bosideng land mid-to-high. Li-Ning, FMACM and Soulgoods are mid, and Roaringwild, Avenue & Son and Randomevent are the most affordable.
Start with each brand's own site and stores: Roaringwild has standalone shops in Shenzhen and Shanghai, Randomevent runs its own concept stores including Yuyuan Lu and Aranya, and Avenue & Son has a Taikoo Li Qiantan flagship. For international shipping, Sankuanz is stocked at SSENSE and Tokyo's GR8, Attempt at HBX, Team Wang at Farfetch and Club 21, and Mukzin through its own English-language store. Melting Sadness runs largely through social-led drops, so its Instagram is the place to track releases rather than a full webstore. disco is a directory, so we don't sell any of it.
No. Heritage references are one thread — Roaringwild's calligraphy, Soulgoods' Soul Tiger, Mukzin's qipao tailoring, China Li-Ning's typography — but Hamcus makes sci-fi techwear, Attempt makes modular utility menswear, Team Wang makes monochrome minimalism and Bosideng makes expedition-grade down.