Brand profile

Baldwin Denim

Kansas City denim label founded in 2009, later rebranded BLDWN and moved to Los Angeles; it shut down in March 2020.

Kansas CityOrigin

UnisexFocus

Workwear / HeritageStyle

$$$Price

Shop Baldwin Denim second-hand

4 brands like Baldwin Denim like Imogene & Willie, 3sixteen, Todd Shelton →

What to know about Baldwin Denim

The label is gone

Founded in 2009 and shut down in March 2020 after investors withdrew, so anything you find is secondhand or leftover stock.

Started with three denim fits

The first run was 70 pieces across three men's jeans, and denim stayed the anchor as shirting, trousers and womenswear were added.

Kansas City roots, LA rebrand

Retailers Matt and Emily Baldwin built it around US cut-and-sew production, then renamed it BLDWN, moved to Los Angeles and widened into ready-to-wear.

Known forJeans & denim

StyleWorkwear / Heritage Minimalist / Contemporary

If you like Baldwin Denim

92% match

Imogene & Willie

$$$American denimNashville, United States

Same 2009 husband-and-wife US-sewn denim story

What changes: Still operating, more workwear-rooted and shop-led

Shop Imogene & Willie

76% match

3sixteen

$$$Selvedge staplesNew York City, United States

Made-in-USA selvedge with workwear-leaning staples

What changes: Heavier raw denim focus, no womenswear

Shop 3sixteen

74% match

Todd Shelton

$$US-made basicsPaterson, United States

Own US factory, jeans plus clean button-ups and tees

What changes: Fit-customisation direct-to-consumer only, plainer design

Shop Todd Shelton 23 brands like Todd Shelton →

66% match

rag & bone

$$$Contemporary denimNew York City, United States

Denim-rooted contemporary RTW that outgrew jeans

What changes: Much larger, global, city-fashion rather than heartland

Shop rag & bone 17 brands like rag & bone →

Brand facts

Baldwin Denim is a defunct American label founded in 2009 by Matt and Emily Baldwin, who also ran the Kansas City boutique Standard Style. It launched with three men's denim fits and a run of 70 pieces, then grew into US cut-and-sewn shirting, trousers, womenswear and accessories, plus its own Kansas City-area stores. A later rebrand shortened the name to BLDWN, moved headquarters to Los Angeles and pushed the range beyond denim into ready-to-wear. Investors withdrew support in March 2020 and the company shut down and filed for bankruptcy.

Founded: 2009
Origin: Kansas City, United States
Made in: USA
Price: $$$
Focus: Unisex
Facts checked: August 2026
Styles: Workwear / Heritage, Minimalist / Contemporary

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