Baldwin Denim

Baldwin Denim is a defunct American label founded in 2009 by Matt and Emily Baldwin, who also ran the Kansas City boutique Standard Style. It launched with three men's denim fits and a run of 70 pieces, then grew into US cut-and-sewn shirting, trousers, womenswear and accessories, plus its own Kansas City-area stores. A later rebrand shortened the name to BLDWN, moved headquarters to Los Angeles and pushed the range beyond denim into ready-to-wear. Investors withdrew support in March 2020 and the company shut down and filed for bankruptcy.