Imogene & Willie

Imogene + Willie is an American denim label founded in 2009 by married couple Matt and Carrie Eddmenson, who opened their first shop in a converted Nashville gas station and named the brand after Carrie's grandparents. It makes men's and women's jeans alongside tees, shirting and outerwear in the United States, sewing much of the line at its Los Angeles workroom and partnering with domestic mills and small manufacturers. The aesthetic draws on American workwear in simple, slim silhouettes. The company remains independent, headquartered in Nashville with a retail space in Austin, Texas.