Brand profile

Imogene & Willie

Nashville denim brand making US-sewn jeans and workwear-rooted basics, founded in 2009 by Matt and Carrie Eddmenson.

NashvilleOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price

4 brands like Imogene & Willie like 3sixteen, Todd Shelton, Baldwin Denim →

A man wearing imogene and willie cotton hemp crew in faded black t-shirtImogene & Willie — Barton Slim USA Selvedge Jean - NatchezImogene & Willie — Horseshoe Tee - Vintage White

What to know about Imogene & Willie

Made in America, mostly in-house

Much of the line is sewn at the brand's own Los Angeles workroom, with denim and other fabric sourced from domestic mills and small US manufacturers.

Workwear roots, slim modern cut

The references are American workwear, but the silhouettes are simple and slim rather than boxy, and the range stays narrow: jeans, tees, shirting and outerwear.

Independent, founder-run since 2009

Married founders Matt and Carrie Eddmenson started in a converted Nashville gas station; the company is still independent, with Nashville and Austin shops.

The pieces that define Imogene & Willie

Shop Imogene & Willie →
Imogene & Willie — Barton Slim USA Selvedge Jean

Barton Slim USA Selvedge Jean

The slim, American-made selvedge jean is the core of Imogene + Willie's denim-first identity, cut and sewn domestically in the silhouette the brand built its name on.

1 live now · from $130

Explore Barton jeans →
Imogene & Willie — Horseshoe Tee

Horseshoe Tee

A simple, US-made cotton tee carrying the brand's horseshoe mark, the everyday counterpart shoppers pair with the denim.

1 live now · from $40

Explore Horseshoe Tee →

Shop Imogene & Willie

Shop all Imogene & Willie ↗

Available atSTAG Provisions

How Imogene & Willie fits

Overall fit

slightly small

Imogene + Willie is known for slim, American workwear-leaning cuts that many find fit true to slightly snug, with raw denim relaxing after wear.

Tip: Consider your usual size but expect a slim, snug fit through the body; size up if you want more room, and note raw denim will stretch to fit.

slim fitraw denim stretches outsnug at firsttapered leg

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizeslim to regular workwear cutTake your normal size; size up if you prefer a roomier layering fit.
Jeans & denimslightly smallslim, some straight optionsFor raw/rigid denim consider taking your true waist as it will stretch about a size; size up if between sizes or wanting a relaxed fit.
Jacketstrue to sizeregular workwear silhouetteStick with your usual size, allowing room for layering underneath.
T-shirts & graphic teestrue to sizeregular to slightly slimOrder your usual size for a clean, regular fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Imogene & Willie

A man wearing a 3sixteen jacket and a black hat90% match

3sixteen

$$$Selvedge denimNew York City, United States

US-sewn selvedge denim and workwear staples

What changes: Japanese custom denim, heavier fabrics and a more streetwear-leaning New York edge

A man wearing a James Dant outfit featuring a brown hat, cream scarf and navy blue branded long-sleeve t-shirt70% match

James Dant

$$$Everyday casualIndianapolis, United States

Midwest shop mixing casual Americana with grooming and goods

What changes: Broader lifestyle retail assortment, no in-house jeans

Imogene & Willie fit questions

Does Imogene & Willie run big or small?

Imogene & Willie fits slightly small. Consider your usual size but expect a slim, snug fit through the body; size up if you want more room, and note raw denim will stretch to fit. Imogene + Willie is known for slim, American workwear-leaning cuts that many find fit true to slightly snug, with raw denim relaxing after wear.

How does Imogene & Willie fit?

Imogene + Willie is known for slim, American workwear-leaning cuts that many find fit true to slightly snug, with raw denim relaxing after wear. Overall shape: slim to regular workwear-inspired silhouettes.

How do Imogene & Willie shirts & overshirts fit?

Imogene & Willie shirts & overshirts fits true to size. Take your normal size; size up if you prefer a roomier layering fit. Shape: slim to regular workwear cut.

How do Imogene & Willie jeans & denim fit?

Imogene & Willie jeans & denim fits slightly small. For raw/rigid denim consider taking your true waist as it will stretch about a size; size up if between sizes or wanting a relaxed fit. Shape: slim, some straight options.

How do Imogene & Willie jackets fit?

Imogene & Willie jackets fits true to size. Stick with your usual size, allowing room for layering underneath. Shape: regular workwear silhouette.

Brand facts

Imogene + Willie is an American denim label founded in 2009 by married couple Matt and Carrie Eddmenson, who opened their first shop in a converted Nashville gas station and named the brand after Carrie's grandparents. It makes men's and women's jeans alongside tees, shirting and outerwear in the United States, sewing much of the line at its Los Angeles workroom and partnering with domestic mills and small manufacturers. The aesthetic draws on American workwear in simple, slim silhouettes. The company remains independent, headquartered in Nashville with a retail space in Austin, Texas.

Founded
2009
Origin
Nashville, United States
Made in
USA
Price
$$$
Typical prices
T-shirts $68–$68 · Jeans $235–$265
Focus
Unisex
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

Keep exploring