Brand profile

Baracuta

British outerwear brand known for the G9 Harrington jacket, made since 1937 and owned by Italy's WP Lavori in Corso.

ManchesterOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price

4 brands like Baracuta like Albam, YMC, Universal Works →

A man wearing a preppy vest from Baracuta and brown slacksBaracuta — G9 Wool Herringbone JacketBaracuta — Long Knott Waxed Cotton Parka

What to know about Baracuta

One jacket carries the label

The G9 Harrington — stand collar, umbrella back yoke, Fraser tartan lining — has been in production since 1937, with the longer G4 and G10 as variations on it.

Borrowed by Mods and movie stars

The jacket's reputation was built outside the brand: Elvis Presley, Steve McQueen, then Mod and ska subcultures in Britain.

British archive, Italian ownership

WP Lavori in Corso has owned Baracuta since 2012, and recent output includes a Barbour capsule for Autumn/Winter 2025 plus COOTIE PRODUCTIONS and N.Hoolywood collaborations.

The pieces that define Baracuta

Shop Baracuta →
Baracuta — G9 Harrington

G9 Harrington

The stand-collar blouson with umbrella back yoke and Fraser tartan lining that Baracuta has made since 1937 and that defines the Harrington jacket itself.

1 live now · from $481

Explore G9 →

G4 Jacket

The longer-bodied sibling to the G9, carrying the same collar, yoke and tartan-lined construction into a fuller coat silhouette.

Explore G4 →

Available atDeeCee style

How Baracuta fits

Overall fit

slightly small

The signature G9 Harrington is widely described as fitting slightly small and short, with many recommending a size up for layering or a relaxed drape.

Tip: Consider sizing up if you want to layer under the G9 or prefer a roomier fit, as the classic cut runs a touch trim and short.

size up for layeringclassic cropped fitruns a bit shorttrim through the body

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizeregularTake your usual size for a classic regular fit.
Trousers & pantstrue to sizeregularOrder your normal waist size for a standard fit.
Jacketsslightly smallregular classic blouson cut, slightly boxySize up one if you plan to wear knitwear underneath the G9 or want extra length.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Baracuta

A man wearing an orange Albam overshirt with dark washed jeans78% match

Albam

$$British basicsLondon, United Kingdom

British utility staples in the same heritage register

What changes: Unbranded and workwear-led rather than one iconic jacket

A man wearing a puffy blue Kestin jacket with a black beanie72% match

Kestin

$$$Modern outerwearEdinburgh, United Kingdom

Scottish take on trim British outerwear

What changes: More technical outdoor fabrics, contemporary rather than archival

Baracuta fit questions

Does Baracuta run big or small?

Baracuta fits slightly small. Consider sizing up if you want to layer under the G9 or prefer a roomier fit, as the classic cut runs a touch trim and short. The signature G9 Harrington is widely described as fitting slightly small and short, with many recommending a size up for layering or a relaxed drape.

How does Baracuta fit?

The signature G9 Harrington is widely described as fitting slightly small and short, with many recommending a size up for layering or a relaxed drape. Overall shape: regular, slightly boxy classic cut.

How do Baracuta shirts & overshirts fit?

Baracuta shirts & overshirts fits true to size. Take your usual size for a classic regular fit. Shape: regular.

How do Baracuta trousers & pants fit?

Baracuta trousers & pants fits true to size. Order your normal waist size for a standard fit. Shape: regular.

How do Baracuta jackets fit?

Baracuta jackets fits slightly small. Size up one if you plan to wear knitwear underneath the G9 or want extra length. Shape: regular classic blouson cut, slightly boxy.

Brand facts

Baracuta is a British outerwear label built around the G9 Harrington, a short blouson with stand collar, umbrella back yoke and Fraser tartan lining, produced since 1937 and long associated with Elvis Presley, Steve McQueen and Mod and ska subcultures. The range extends to the longer G4 and G10 jackets plus knitwear, shirting and trousers. Italian group WP Lavori in Corso has owned the brand since 2012. Recent work includes a third Barbour capsule for Autumn/Winter 2025 and Japanese collaborations with COOTIE PRODUCTIONS and N.Hoolywood.

Founded
1937
Origin
Manchester, United Kingdom
Made in
United Kingdom
Price
$$$
Typical prices
Jackets $461–$644
Focus
Menswear
Facts checked
September 2026
Styles
Workwear / Heritage, Urban prep / Ivy, Minimalist / Contemporary

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