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Folk Clothing shares a contemporary style and a focus on high-quality materials similar to YMC.
YMC
StyleMinimalist / ContemporaryWorkwear / HeritageUrban prep / Ivy
Known forShirts & overshirtsJackets
YMC (You Must Create) is a London label founded in 1995 by Fraser Moss and Jimmy Collins, named after Raymond Loewy's line about creating your own design style. It builds unisex, menswear and womenswear collections from workwear and military references filtered through British post-punk and music subculture: boxy overshirts and chore jackets, wide pleated trousers, graphic knits, corduroy and printed shirting. Moss died in May 2023; Sage Toda-Nation became the brand's second creative director in 2024, reworking archive pieces and early design codes. Stores operate in Shoreditch, Soho and Seoul.
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How YMC fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Trousers & pants | slightly large | high-rise, pleated or straight with a full thigh | generally long — many shoppers get them hemmed | — | medium |
| Hoodies & sweatshirts | slightly large | relaxed and slightly boxy rather than athletic | regular | Take your usual size for an easy fit, or size down if you dislike extra room in the body. | low |
| Shirts & overshirts | runs large | relaxed, straight-cut overshirt-style bodies with generous armholes | regular, often cut straight-hem for wearing untucked | Size down one unless you plan to layer a knit underneath. | medium |
| T-shirts & graphic tees | runs large | boxy, wide across the chest with dropped-ish shoulders | regular to slightly short — sits at the hip rather than long | Size down if you want a normal fit; keep your usual size only for a deliberately boxy look. | medium |
Does YMC run big or small?
YMC runs large. Most people are happiest sizing down one from their usual size unless they specifically want the oversized, boxy look. YMC is widely described as cutting boxy, generous garments that wear at least half a size to a full size larger than expected, so many shoppers take one size down from their normal.
How does YMC fit?
YMC is widely described as cutting boxy, generous garments that wear at least half a size to a full size larger than expected, so many shoppers take one size down from their normal. Overall shape: boxy and relaxed through the chest and body, with a deliberately loose, unisex-leaning cut.
How do YMC trousers & pants fit?
YMC trousers & pants fits slightly large. Shape: high-rise, pleated or straight with a full thigh.
How do YMC hoodies & sweatshirts fit?
YMC hoodies & sweatshirts fits slightly large. Take your usual size for an easy fit, or size down if you dislike extra room in the body. Shape: relaxed and slightly boxy rather than athletic.
How do YMC shirts & overshirts fit?
YMC shirts & overshirts runs large. Size down one unless you plan to layer a knit underneath. Shape: relaxed, straight-cut overshirt-style bodies with generous armholes.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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