Bellerose

Bellerose is a Belgian casualwear label headquartered in Groot-Bijgaarden, outside Brussels. Jean-Pierre Delhaye, Charly Bouvy and Patrick Van Heurck started it in 1989 with a line of men's shirts and named it after Bellerose, New York, as a nod to American style. Van Heurck is still reported as main owner and design director. Today it makes relaxed, durable essentials for women, men and kids, including denim, sweatshirts, knitwear and outerwear, and also sells third-party sneakers and a second-hand line.