Brand profile

Better™ Gift Shop

Toronto cult streetwear label by Avi Gold, framed as a fictional museum's gift shop, known for graphic drops and Nike, Vans and Arc'teryx collaborations.

TorontoOrigin
StreetwearStyle
$$Price

What to know about Better™ Gift Shop

Better™ Gift Shop is a Toronto streetwear label and shop founded in 2017 by Avi Gold, framed as the gift shop to a fictional museum. It releases small drops of graphic tees, logo hoodies, sweatpants, caps and accessories, alongside frequent collaborations with Nike, Vans, Arc'teryx, Salomon and New Era, plus smaller makers such as OrSlow and Organ Handmade. An own-label logo hoodie retails around C$165. The brand sells through bettergiftshop.com, its Dundas Street West store and stockists including Holt Renfrew.

Founded
2017
Origin
Toronto, Canada
Price
$$
Styles
Streetwear

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