Beurd

Beurd is an independent Montreal streetwear label founded by a French couple, built around all-over printed fabrics, screen-printed graphics and a kitsch, retro, humour-led aesthetic. The line covers unisex t-shirts and button-up shirts, hoodies, shorts, skirts and dresses, plus caps and beanies, with jokes on the care labels and hand-made packaging. Designs are drawn in-house and most cutting, sewing and printing happen in Montreal, using fabric woven locally or imported from the United States and Portugal. Beurd also operates an atelier-boutique on Plaza St-Hubert.