Brand profile

LA TI GO

LA TI GO (LATIGO) is the Madrid-made in-house streetwear and headwear label of cap shop La Tienda de las Gorras.

MadridOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$Price

4 brands like LA TI GO like Frev Clothing, Catori Clothing, Ghanda Clothing →

A man wearing green "El retiro" tee

What to know about LA TI GO

A cap shop's own label

LATIGO is the in-house line of La Tienda de las Gorras, the Madrid cap store opened in 2012, and the name is an acronym of the shop's.

Headwear first, apparel second

Snapbacks, unstructured caps, beanies and bucket hats lead the range, with T-shirts, hoodies and accessories built around it.

Small drops, Madrid references

Releases come in limited collector-style batches sold via the shop and site, using Madrid motifs and "familia" branding at low prices.

Known forT-shirts & graphic tees

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Brand facts

LA TI GO, styled LATIGO, is the in-house label of La Tienda de las Gorras, the Madrid cap shop opened in 2012 by Javier Munarriz and Jorge Fernandez Manchon; the name is an acronym of the store's. The line centres on headwear, snapbacks, unstructured caps, beanies and bucket hats, alongside T-shirts, hoodies and accessories built around Madrid references and "familia" branding. Drops run in small collector-style batches sold through the shop and its site, backed by the weekly podcast La radio de las gorras and a 2024 Barcelona pop-up.

Founded
2018
Origin
Madrid, Spain
Price
$
Focus
Unisex
Facts checked
September 2026
Styles
Minimalist / Contemporary, Streetwear

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