LA TI GO
LA TI GO, styled LATIGO, is the in-house label of La Tienda de las Gorras, the Madrid cap shop opened in 2012 by Javier Munarriz and Jorge Fernandez Manchon; the name is an acronym of the store's. The line centres on headwear, snapbacks, unstructured caps, beanies and bucket hats, alongside T-shirts, hoodies and accessories built around Madrid references and "familia" branding. Drops run in small collector-style batches sold through the shop and its site, backed by the weekly podcast La radio de las gorras and a 2024 Barcelona pop-up.
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