Bluemarble

Bluemarble is a Paris-based menswear label founded in 2019 by Anthony Alvarez, who launched it after leaving a finance career (not Anaïs Mak, as sometimes misattributed). The brand fuses surf and skate references, early-2000s nostalgia and multicultural, travel-driven prints with elevated tailoring and heavily worked denim: rhinestone embellishment, laser-printed graphics, faux-leather floral patches and piped five-pocket jeans. It staged its first Paris Fashion Week runway in early 2022, became an LVMH Prize semi-finalist and an ANDAM Pierre Bergé Prize nominee, and is backed by accelerator Tomorrow Ltd. It sells direct online and through wholesalers including Farfetch.