80% matchWindsor
Affordable dress-led mall retail, more party than boho
What changes: Prom/occasion focus rather than everyday bohemian separates
Brand profile
Böhme
Utah-based women's clothing brand from sisters Vivien and Fernanda Böhme, selling feminine, bohemian-leaning contemporary apparel through its own stores and online.
UtahOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Böhme
Böhme is a Utah-based women's apparel brand and retailer founded by Brazilian-born sisters Vivien and Fernanda Böhme, who started with a temporary mall booth in 2007 and opened their first permanent store in 2008. It sells dresses, blouses, denim, knitwear, outerwear, shoes and accessories in a feminine, bohemian-leaning contemporary style at accessible prices. The company reached 16 stores across five states, made the Inc. 5000 list in 2012, and continues to add locations, including a Logan, Utah store in 2024. It remains founder-led.
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78% matchSezane
French-classic feminine staples in limited drops
What changes: Paris DTC with slightly higher prices and cleaner styling
74% matchWhimsy + Row
Breezy linen dresses with a sustainability angle
What changes: Small-batch deadstock production, higher price, narrower range
70% matchScarlet and Sam
Crochet and vintage-informed romantic knitwear
What changes: Tiny Australian label, trend-driven capsule, not a store chain
Brand facts
- Founded
- 2008
- Origin
- Utah, United States
- Made in
- USA
- Price
- $$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy