Whimsy + Row

Whimsy + Row is a women's clothing and lifestyle label founded in 2014 by Rachel Temko in West Los Angeles. It makes dresses, jumpsuits, linen separates and relaxed knitwear in small batches within a few miles of its studio, working with deadstock and lower-impact fabrics such as TENCEL, linen and organic cotton. The assortment extends into accessories and home goods, and the brand sells direct through its own site. Limited production runs, local sewing partners and plastic-free shipping define its operating model.